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Giraffe Social

Influencer brief creation

To get the most out of any influencer partnership, you need a clear, thoughtful brief. We’ll craft documents that guide without restricting, giving creators the info they need to produce results.

CONTENT DIRECTION

We provide creative direction tailored to your campaign goals, ensuring content is engaging and on-brand.

BRAND GUIDELINES

Tone of voice, colour palettes, hashtags, CTAs – we’ll translate your brand identity into an easy-to-follow guide.

DELIVERABLES & DEADLINES

We outline exactly what’s expected, from number of posts to platform-specific formats, keeping everything clear and manageable.

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

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What is Influencer Brief Creation?

A great brief inspires – it doesn’t limit. Our team knows how to communicate campaign needs in a way that allows influencers to shine while sticking to the strategy.

– Nikola Saltarius, Creative Executive

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what are the benefits of Influencer Brief Creation?

Clarity for Creators

Influencers feel more confident creating content when they know what’s expected – and what’s not.

Brand Consistency

Our briefs ensure that all content aligns with your visual identity and messaging, no matter who’s creating it.

Stronger Campaign Outcomes

With everyone on the same page, campaigns run smoother, and results come faster.

Less Back
and Forth

Clear deliverables reduce the need for revisions and improve relationships with creators.

A good brief is the backbone for a successful influencer campaign – when you get that right, all else follows.

human first
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Giraffe's human-first approach really sets them apart

The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.

– Holly-Marie Jones, Marketing Manager

human-first social testimonial from intensify demand

Giraffe think human-firstare a specialist social agencyblend strategy & creativityare multi award-winningwork with brands worldwidebelieve in authenticityachieve meaningful impacthave been doing this a while

enquire now

Influencer Brief insights

Explore a selection of our articles and research to learn more about creating influencer briefs