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Tag: Interview

Eric van steenburg

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal of Advertising, Industrial Marketing Management,
Mike Johansson interview
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Mike Johansson: How to Surprise and Delight your Customers

Mike Johansson spent over twenty years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the School of Communication at the Rochester Institute of Technology in 2009. Among his achievements in the business world: Mike Johansson has won two fellowships to the
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Social Media Expert Interviews: Amy Jo Martin

  Amy Jo Martin founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

Social Media Expert Interviews: Guy Clapperton

   It is time for another Giraffe Expert Interview, which this week is with Guy Clapperton. Guy speaks regularly on social media and did so in seven countries in 2011. He has written two books on the subject, “This Is Social Media” and “This Is Social Commerce”. He has also
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Social Media Expert Interviews: Dave Kerpen

  This week saw us chat with one of our favourite authors on the subject of Social Media, Dave Kerpen. Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife and

Social Media Expert Interviews: Renee Blodgett

  This week Giraffe had a bit of chit chat with Renee Blodgett, the founder of Magic Sauce Media, a social media, branding, marketing & PR consultancy focused on small businesses from around the world. As one of the first bloggers in the industry, she has been writing for over 15 years
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Social Media Expert Interviews: Sarah Worsham

  This week Giraffe have had yet another interview with a top social media mind. This week we were lucky enough to speak with Sarah Worsham. Sarah is the CEO of Sazbean Consulting – a Michigan based web strategy company. They help companies & organisations grow online by creating digital strategies
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Social Media Expert Interviews: David Meerman Scott

  This week Giraffe caught up with David Meerman Scott, a marketing strategist, professional speaker and best-selling author of eight books. His book ‘The New Rules of Marketing & PR‘ has over 250,00 copies in print and can be found in over 25 different languages.  We’ve read it, and it’s awesome –

Social Media Expert Interviews: Jason Falls

  Giraffe have a bit of chit chat with Jason Falls, one of the most in-demand public speakers on the subject of Social Media. His company Social Media Explorer is widely regarded as one of the best social media marketing companies in America.  On top of all this, Jason is
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Social Media Expert Interviews: Chris Guillebeau

This week we were extremely excited to be talking with Chris Guillebeau – the author of the fantastic book and particular favourite of ours, ‘The Art of Non-Conformity‘. Chris’s book is an incredible read that will give you a new outlook on life, and challenge you to do what it is you really