For brands and businesses, having the bandwidth to be putting our high-quality content every single day is just something that’s not feasible.
When you also have to handle the hectic day-to-day of running a business, as well as creating content, it can all too quickly feel overwhelming.
This is where user-generated content comes in!
Below, you can check out the essential dos and don’ts of using user-generated content on social media:
User-generated content dos and don’ts
UGC works best when brands respect the person behind the content and apply the same judgement they would to their own creative. The infographic’s six rules are simple:
Do give the creator credit
Name or tag the original creator when you share their work. It shows respect and makes the source of the content clear.
Do ask before using content
Ask the creator before reposting their work. A direct message or a clear submission process gives them a chance to say yes or no.
Do engage with creators
Like, comment on and share a creator’s work where appropriate. Genuine interaction helps build a relationship and shows that their contribution is valued.
Don’t use content without permission
If permission has not been granted, do not repost the content. If a creator says no, respect the decision.
Don’t publish content that is off-brand
Good-looking content is not automatically right for your business. Check that it fits your values, message and the people you want to reach.
Don’t trust every account at face value
Check that the account and original post are genuine before sharing. Fake or impersonated profiles can make unreliable sources.
The practical rule is simple: ask, credit, check and make sure the content fits. If you want help turning that into a repeatable programme, learn more about our UGC agency services.
