1.6 million impressions in the
sexual health industry

The Problem

Pasante were looking for a way to reliably promote their range of products on social media, both boosting sales and building a community of sex-positive advocates.

The Approach

We focused on building a strategy centred around sexual education, which would primarily be published on Instagram and Facebook. We wanted to focus on Pasante’s mission statement - We believe that everyone has the right to have safe, consensual sex.

By focusing on educational content, we could build an audience of people who shared the same sentiment, which would then be more likely to convert into shares, reposts, and product sales.

Pasante's Unique Challenge

The sexual-health and wellbeing sector faces two challenges: at once having a feeling of taboo around the subject, and at the same time, being a crowded market.

To tackle these challenges, focusing on educational content allowed us to inform the growing audience of the facts of sex, as well as promote a sexual health product, which inspired people to make better, healthier choices.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?