Over 4 million impressions on Facebook and Instagram

The Problem

Domli first contacted us to assist with launching its social media channels. The primary goal for the first 4 months was to increase awareness and build a community. After 4 months, the goal to increase awareness continued but we introduced a new goal which was to generate sales through its website.

The Approach

As part of our approach to increase awareness and build a community during the first 4 months, we ran several giveaways, engaged with the community and created a consistent social media strategy highlighting all the unique items Domli has to offer.

After 4 months, we continued with the strategy however we introduced a strategy to move potential customers further down the marketing funnel and encourage them to convert. We introduced conversion ads where we used a retargeting audience who had already expressed interest in the brand.

Domli's Unique Challenge

With so many competitors in the home furnishings market, Domli was having trouble differentiating itself from the noise. However, a key part of their USP is sustainability, with all furniture being designed in the UK and sustainably sourced.

To make the most of this, we highlighted the sustainability aspect of Domli at every available opportunity, making it clear that buy purchasing homeware and furniture from this brand, the Domli customers would be doing their part to make the world a better place.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

Together with a high-quality organic social media content strategy that is on brand and our paid advertising efforts, we have been able to consistently move potential customers down each stage of marketing funnel by focusing on brand awareness at the forefront, leading them to visit the website and consider purchasing a product through to retargeting them to complete their purchase.