— Case Study
Bed Kingdom were spending on paid social. They had no proof it was working. Then came a ROAS of 45.
Bed Kingdom is one of many furniture retailers competing for attention in the UK - a crowded market where paid spend can vanish without a clear return.
As a team who believe every pound spent should be able to justify itself, we saw an opportunity to turn Bed Kingdom's paid social from a cost into a proven engine for growth. Here's how we did it.
KEY INSIGHTS
Challenge
Bed Kingdom wanted to improve its paid social performance, increasing online conversions and building brand awareness in a competitive UK furniture market.
Diagnosis
Despite having an established brand, Bed Kingdom needed a clearer understanding of what its advertising spend was delivering. The challenge was reaching the right audiences, standing out from competitors and proving which campaigns drove meaningful results.
What We Did
We used Bed Kingdom's decade of customer data to build tailored custom and lookalike audiences, targeting people most likely to purchase. We developed campaigns around key sales periods, tested formats ranging from boosted posts to conversion ads, and refined targeting across each stage of the customer journey to focus spend on what worked.
Conversions generated
Return on investment
Impressions achieved
The Challenge
Bed Kingdom wanted a social media agency that could take their channels and advertising to the next level - increasing online conversions and building brand awareness across social platforms.
The Diagnosis
As one of many furniture retailers operating in the UK, Bed Kingdom's core challenge was standing out against broad competition. The bottleneck wasn't a lack of audience - home furniture appeals broadly - it was cutting through a crowded market to actually capture that audience's attention and spend.
What We Did
With over ten years of brand history behind them, Bed Kingdom gave us the data to work with more tailored targeting - lookalike audiences and custom audiences built to capture the people most likely to make a purchase or visit the site. We built campaigns around key sales moments, including Black Friday and other globally recognised events, to put Bed Kingdom's competitive pricing directly in front of the right audience at the right time.
Our focus stayed on paid advertising throughout, testing a range of formats - from boosted organic posts to website traffic ads and conversion ads - to identify exactly what worked for Bed Kingdom's brand and audience. By mapping and targeting each stage of the customer journey individually, we kept refining spend toward what actually moved people to convert.
Our Human-First Approach
Even paid social starts with people. Bed Kingdom's ten years of brand history gave us real data on who buys, so we built lookalike and custom audiences around the people most likely to purchase, then mapped each stage of the customer journey separately so the message matched where someone actually was.
The results are in
Through targeted campaigns and continuous optimisation, Bed Kingdom's paid social strategy generated 10,900,000+ impressions, turning advertising spend into measurable performance.
The content that moved the numbers
A disciplined mix of sale-led campaigns and continually tested ad formats - traffic ads, conversion ads, boosted posts - gave Bed Kingdom's paid social a return of 45x on spend, turning it from a cost centre into a proven growth channel.
Better creative begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.
