— Case Study
Bed Kingdom were spending on paid social. They had no proof it was working. Then came a ROAS of 45.
Bed Kingdom is one of many furniture retailers competing for attention in the UK - a crowded market where paid spend can vanish without a clear return.
As a team who believe every pound spent should be able to justify itself, we saw an opportunity to turn Bed Kingdom's paid social from a cost into a proven engine for growth. Here's how we did it.
The Challenge
Bed Kingdom wanted a social media agency that could take their channels and advertising to the next level - increasing online conversions and building brand awareness across social platforms.
The Diagnosis
As one of many furniture retailers operating in the UK, Bed Kingdom's core challenge was standing out against broad competition. The bottleneck wasn't a lack of audience - home furniture appeals broadly - it was cutting through a crowded market to actually capture that audience's attention and spend.
What We Did
With over ten years of brand history behind them, Bed Kingdom gave us the data to work with more tailored targeting - lookalike audiences and custom audiences built to capture the people most likely to make a purchase or visit the site. We built campaigns around key sales moments, including Black Friday and other globally recognised events, to put Bed Kingdom's competitive pricing directly in front of the right audience at the right time.
Our focus stayed on paid advertising throughout, testing a range of formats - from boosted organic posts to website traffic ads and conversion ads - to identify exactly what worked for Bed Kingdom's brand and audience. By mapping and targeting each stage of the customer journey individually, we kept refining spend toward what actually moved people to convert.
The results are in
Rigorous testing and targeting turned Bed Kingdom's paid social spend into a campaign with a clear, measurable return.
The content that moved the numbers
A disciplined mix of sale-led campaigns and continually tested ad formats - traffic ads, conversion ads, boosted posts - gave Bed Kingdom's paid social a return of 45x on spend, turning it from a cost centre into a proven growth channel.
Better creative begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.
