1.9 million impressions
in one year

The Problem

The English Speaking Union (ESU) came to us with two goals in mind: to boost brand awareness by increasing impressions on LinkedIn and Meta platforms (Instagram and Facebook), as well as increasing registrations for their various initiatives, including the ESU membership system, regular and flagship events, and more.

The Approach

For ESU, we created a multi-channel strategy centred around three primary content pillars, which were Education, Engagement, and Thought Leadership. This allows us to separate all the things going on at ESU into neat segments, which ensured that each would be given adequate promotion on the feed, as well as leaving space for non-pillar content, such as regular and flagship events.

ESU's Unique Challenge

The English-Speaking Union’s core challenge was that it promotes something invisible and underestimated. Oracy is often seen as natural rather than taught, meaning audiences didn’t feel an urgent problem to solve.

We shifted storytelling away from abstract benefits of oracy education and instead towards clear before-and-after stories, using student voices and testimonials to show how speaking skills change opportunities, not just performance.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

The majority of the content we created centred around educating the audience on all the various aspects of ESU, which included event promotion, engaging social quizzes, and behind-the-scenes content highlighting trustees and those working at ESU.

Impressions

Avg Engagement Rate

0 %

Engagements

In the span of one year

Working with Giraffe has been a game-changer for the English-Speaking Union. Their commitment to our brand has been evident in every post, campaign, and interaction.

The team has an in-depth understanding of social media trends and a remarkable ability to craft tailored strategies that resonate with our target audience. They don't just manage our accounts; they bring a creative flair and a strategic mindset that have significantly boosted our online presence and engagement rates.