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what to look for in a social media agency

What to Look for in a Social Media Agency

Social media agencies can help propel your business to new heights, reaching a new audience of people ready to make a purchase. So, when looking for a social media agency to work with, it’s important that you find a team that has experience, expertise, solid
Affiliate Marketing Expert Interview with Virginia Rizzi

Affiliate Marketing Expert Interview: Virginia Rizzi – Podcast #59 Recap

Affiliate marketing expert Virginia Rizzi kindly joined us on Giraffe Social Media podcast #59 to chat about all things affiliate marketing. In this interview, Virginia shares how affiliate marketing has changed throughout the pandemic, how it shapes up to influencer marketing, and her predictions for

Three Cheers for Sprout Social Partner of the Year!

2020 was definitely a year that challenged us all, with very little ups and a fair amount of downs. It definitely felt like we were living through an extended episode of The Walking Dead at times.  But through all the derelict and difficulty, we as
Header Image about Influencer Lucy Bennett

Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social
Announcing the Giraffe Social Media Podcast

Announcing the Giraffe Social Media Podcast

As we’re known as ‘The Social Specialists’, we decided it was time to share our extensive social media knowledge with the world. We’re pleased to announce we’re now fully-fledged Podcasters – the Giraffe Social Media Podcast is here! Launched on Monday 17th of August 2020
Emily Jenkins our interviewee

Social Media Expert Interview: Emily Jenkins

This month we’ve been chatting to Social Media Expert and Influencer-Guru, Emily Jenkins. She told us all about her work at high-street retailer Monsoon and what she thinks the future of Social Media will look like. Read the full interview for more. This interview has

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top
Vita Kadile interview

Interview: Vita Kadile

Vita Kadile is an Assistant Professor (Lecturer) in Marketing at Leeds University Business School, UK, where she also earned her PhD in Entrepreneurial Marketing with University of Leeds scholarship. Her research interests include cognitive and behavioural entrepreneurship, as well as international and strategic marketing. Vita’s research has been published in
Social Media Marketing

The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media –
Jaideep Prabhu interview

Interview: Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre