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Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top

Interview: Vita Kadile

Vita Kadile is an Assistant Professor (Lecturer) in Marketing at Leeds University Business School, UK, where she also earned her PhD in Entrepreneurial Marketing with University of Leeds scholarship. Her research interests include cognitive and behavioural entrepreneurship, as well as international and strategic marketing. Vita’s research has been published in

The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media –

Interview: Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre

The Benefits of Full Team Meetings

Having full team meetings can be a huge benefit to your business or organisation. It can be hard to get every single member of the team in to the office, but when you do, sparks are likely to fly! Full team meetings open the floor

Rafic Sinno: The First Step Is To Listen

Rafic Sinno is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional. Rafic established Sinno Communication, a family based business serving the Tri-State region with visual communication products and services. As a teacher, Rafic Sinno teaches a variety of courses at the intersection

Debika Sihi: Understand Your Consumer

Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs

Patrick Barwise: Becoming A Marketing Leader

Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His last book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published by McGraw-Hill

Joanna Wiebe: More Real-Time Everything

Joanna Wiebe is the original conversion copywriter, she invented the title. Although, if you ask her – she’ll tell you that she ‘fell’ into copywriting. Joanna is the creator of the wildly popular Copy Hackers – a haven for tips on writing incredible copy for

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal