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Colour Psychology in Marketing [INFOGRAPHIC]

The colours you use in your brand convey a whole range of thoughts, feelings and emotions to your target customers before they’ve even interacted with it.

For example, our brains see red as an adventurous and passionate colour, which is why brands like YouTube, Tinder, and Coca-Cola all make use of it.

So, before you decide on which colours to use in your branding or in your social content, take a minute to think about what they’re saying to your audience, and how your potential customers may react to them.

In our infographic, we’ve got a straight-to-the-point guide that tells you what each of the primary and most common colours mean, and examples of which brands use them.

Check it out below!