Advertising infuencer marketing is rapidly becoming one of the most popular forms of digital advertising. This explosion in popularity is down to the authenticity of influencers and the high engagement from their audiences.
But, before you jump into running an influencer campaign yourself, it’s vitally important that you have a solid understanding of how this form of marketing works.
Through our infographic below, you’ll learn about influencer relevance, engagement, reach, frequency, and the all-important authenticity.
Check out the full infographic below: