It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February.
Instagram Tests New Limits on Hashtags
Instagram is testing a new limit on the number of hashtags users can add to their posts. First discovered by social media guru Matt Navarra, the new limit is five hashtags, down from the current 30. This change is likely intended to reduce spam and make hashtags more valuable. However, it may not be very effective, as users can still add hashtags in comments. Ultimately, using the right hashtags is still important for reach.
What does this mean for you?
If you’re an Instagram user, you’ll need to be more selective about the hashtags you use. Choose hashtags that are relevant to your post and that you think your target audience will be searching for. Don’t try to stuff your posts with as many hashtags as possible, as this could actually hurt your reach.
Here are some tips for choosing the right hashtags:
- Use a mix of popular and niche hashtags.
- Do your research to find hashtags that are relevant to your target audience.
- Use a hashtag tracking tool to see how your hashtags are performing.
- Don’t use banned hashtags.
By following these tips, you can make sure that you’re using hashtags effectively to reach your target audience on Instagram.
Pinterest Business Manager Unveils Enhanced Collaboration, Targeting, and Security Features
In other social media news, Pinterest, is rolling out an update to its Business Manager platform, first announced in September 2023. The enhancements centre around three key areas: streamlined collaboration, precise audience targeting, and robust security measures.
Enhanced Collaboration for Streamlined Workflow:
Recognizing the value of efficient teamwork, Pinterest introduces innovative collaboration features:
- Role-Based Access Control: Businesses can now assign specific roles and permissions to team members, ensuring clear accountability and optimized workflows.
- Seamless Content Sharing: Real-time sharing of boards and drafts fosters creative synergy and eliminates redundant efforts.
- Centralised Progress Tracking: A centralized dashboard provides clear visibility into campaign progress, facilitating effective communication and feedback loops.
These features enable marketing teams to work together seamlessly, maximizing their creative potential and campaign effectiveness.
Laser-Focused Targeting for Maximum Impact:
Reaching the right audience is crucial for marketing success. Pinterest’s new Asset Groups empower businesses with:
- Granular Audience Segmentation: Create highly targeted groups based on specific demographics and interests, like “sustainability-conscious home renovators” or “global adventure seekers.”
- Personalized Content Delivery: Tailor content to resonate with each group’s unique needs and aspirations, driving deeper engagement and higher conversion rates.
- Data-Driven Campaign Optimization: Track and analyse group performance, allowing for continuous refinement and optimization of campaigns for maximum impact.
This granular targeting capability allows businesses to deliver highly relevant content, fostering deeper connections with their ideal customers.
Prioritizing Security for Peace of Mind:
Data security is paramount for businesses operating online. Pinterest prioritizes data protection with:
- Mandatory Two-Factor Authentication: An additional layer of security ensures that only authorized users can access sensitive business information.
- Enhanced Data Protection: Robust security measures safeguard valuable marketing data, providing peace of mind for businesses.
This commitment to security allows businesses to confidently leverage Pinterest’s marketing potential without compromising data integrity.
The main focus, is facilitating collaboration, enabling multiple team members to actively participate in crafting campaigns. This streamlines not only internal initiatives but also influencer collaborations, offering more efficient ways to combine content seamlessly. There are some handy updates here, and it could make things a lot easier in your Pin creation process.
TikTok Empowers Creators and Brands with a Free Creative Strategy Guide
TikTok, has released a comprehensive guide aimed at elevating the creative strategies of both creators and brands. This freely available, 34-page resource offers valuable insights and actionable tips for crafting content that resonates with audiences and achieves optimal reach on the platform.
Demystifying the Algorithm and Unlocking Success:
The guide sheds light on the workings of the TikTok algorithm, highlighting key factors such as hashtag optimisation, trend participation, and audience engagement as crucial components for maximising visibility. It emphasises the importance of authenticity and community building, encouraging creators to showcase their unique personalities and foster meaningful connections with viewers.
Beyond Trends: Diversifying Content for Sustained Engagement:
While leveraging trending challenges can be a strategic approach to gaining traction, the guide underscores the importance of content diversification. It encourages creators to explore various formats such as storytelling, educational content, and behind-the-scenes glimpses to maintain audience interest and drive repeat viewership.
Optimizing the Toolbox: Harnessing New Features:
It also delves into the latest features and tools designed to empower creators. It explores the potential of Stitch, Duet, and Q&A functionalities for fostering collaboration and stimulating interactive conversations. Additionally, it provides insights into utilizing AI-powered creation tools for adding a professional touch to video content.
This resource is a powerful tool for creators and brands alike, regardless of experience level on the platform. It’s actionable recommendations and practical advice equip users with the knowledge and tools necessary to craft compelling content that captures audience’s attention.
This wraps up our social media news for the month. Check back next month for fresh insights and strategies to dominate your social media presence. Until then, delve into our expert insights to elevate your social media marketing skills.