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Social Media News Roundup June 2023

Social Media News Roundup June 2023

Giraffe are here again for another dose of social media news, bringing you the latest and greatest updates from the industries heavy hitters. From LinkedIn removing key features to Instagram now allowing native downloading of reels, we have it all, so read on for the full social media news update.

LinkedIn Removes Native Carousels, Profile Videos, and In-Image Links

LinkedIn has announced via a tweet from social media expert Matt Navarra, that it will be removing three key features: native carousels, profile videos, and in-image links. The changes will go into effect from June 26, 2023.

Native carousels allowed LinkedIn users to share multiple images or slides within a single post. This feature was particularly valuable for showcasing project portfolios, product images, or step-by-step tutorials.

Profile videos allowed users to add a short video to their LinkedIn profile. This feature was seen as a way to add a more personal touch to profiles and to help users stand out from the crowd.

In-image links allowed users to add a link to an external website within an image. This feature was a way to share more information about a product or service without having to leave LinkedIn.

LinkedIn has not given a specific reason for the removal of these features. However, the company has said that it is “continually evaluating and iterating on our product features” and that the changes are “designed to improve the overall user experience.”

The removal of these features has been met with mixed reactions from LinkedIn users. Some users have expressed disappointment, while others have said that they understand the reasons for the changes.

It remains to be seen how the removal of these features will impact the use of LinkedIn. However, it is clear that these changes will have a significant impact on the way that users interact with the platform.

Instagram Now Allowing Users to Download Publicly Posted Reels Content

In other social media news, Instagram has announced that it is now allowing users to download publicly posted Reels content. This means that users can now save Reels videos to their camera roll for offline viewing or sharing.

This feature is currently rolling out to users in the US. It is expected to be available to all users in the coming weeks.

As per Instagram chief Adam Mosseri (on his Instagram channel):

“In the US, we’re rolling out the ability to download reels shared by public accounts to your camera roll. Just tap the ‘Share’ icon on a reel you love and selected ‘Download’.”

It is important to note that this feature only works for publicly posted Reels content. You cannot download Reels that are posted to private accounts.

To download a Reels video, simply open the Reel that you want to download and tap on the three dots in the top right corner. Then, select “Download.” The Reels video will be saved to your camera roll.

It’s important to note creators also have the ability to opt out of enabling downloads of their content in their Account Settings, so not all videos will be downloadable.

The ability to download Reels content is a welcome addition to Instagram. It allows users to save Reels videos that they find interesting or inspiring for later viewing. It also makes it easier to share Reels videos with others who may not have seen them on Instagram.

Overall, the ability to download Reels content is a great new feature that will make it easier for users to enjoy and share Reels content.

TikTok Launches New In-Stream Shopping Push With Trendy Beat Showcase

TikTok is continuing to push its in-stream shopping efforts with the launch of a new feature called “Trendy Beat Showcase.” This feature allows users to shop for products that are featured in popular TikTok videos.

To use Trendy Beat Showcase, users simply need to tap on the “Shop” button that appears below videos that contain products that are available for purchase. This will take users to a page where they can see more information about the product, including its price, description, and availability.

Users can also purchase products directly from the Trendy Beat Showcase page. TikTok will then redirect them to the merchant’s website to complete the purchase.

Trendy Beat Showcase is a way for TikTok to capitalize on the popularity of its shopping features. The platform has seen a significant increase in in-app purchases in recent months, and Trendy Beat Showcase is likely to further boost those numbers.

The feature is currently available in the US, UK, France, Germany, Italy, and Spain. It is expected to be rolled out to more countries in the coming months.

Here are some of the benefits of Trendy Beat Showcase:

  • Users can shop for products that are featured in popular TikTok videos: This is a great way to discover new products that are trending on the platform.
  • Users can purchase products directly from the Trendy Beat Showcase page: This makes it easy for users to complete their purchases without having to leave TikTok.
  • Trendy Beat Showcase is a great way for brands to reach a wider audience: This feature can help brands to promote their products to a large number of potential customers.

Overall, Trendy Beat Showcase is a great new feature that will make it easier for users to shop on TikTok. It is a win-win for both users and merchants, and it is likely to help TikTok further grow its in-app shopping business.

Another exciting month of social media news updates and another wrap from us at Giraffe. If you are yearning for more then head over to our blogs section. Its packed full of content to help you step up your social media strategy.