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Socila Media News October 2022

Social Media News Roundup October 2022

Welcome back, it’s been a busy month in the world of social media news, but then again, so is every month, right? That’s why you turn to Giraffe to keep you updated on the latest updates. Don’t worry, we have you covered. Read on for the latest social media news.

TikTok Adds Photo Mode for Still Images

Let’s kick this off with TikTok, who are now giving Instagram and Meta a taste of their own medicine with the addition of a new ‘Photo Mode’ for still images in-app.

Photo Mode comes in looking just like Instagram, complete with carousels of images that can be scrolled through, as TikTok explains:

“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”

A slightly different take that Instagram, but it will open up new creative tools for users, enhancing the overall offering of the app.

This could create new trends, such as before and after shots, this or that posts, or sets of memes, and who doesn’t love a meme? One way or another it will be another way to reach audiences. This will also add new opportunities for brands and social media managers to engage their following. However, we also think this is a way for TikTok to get its own back on Instagram and Meta which continually try to replicate TikTok features.

Instagram Launches Live Test of Native Post Scheduling

Back in August, we reported that Instagram was working on bringing its own scheduling tools, well this has now progressed to live testing within the Instagram App. Limited groups of users are able to access the feature, which will likely be expanded in the near future. As can be seen here in this post by @WFBrother, Instagram will be adding an in-built post-scheduling option in the post composer flow, here you will be able to set a date and time for a post to go live. It has been reported that both regular posts and reels are inclusive of this, but no mention of Stories just yet.

This could be handy for social media managers on the go, as a quick and convenient way to schedule posts away from social media scheduling software. Whilst not the most ground-breaking update, it is a very convenient option to have as part of the native platform.

Meta has so far been very limited on talking about the feature themselves, stating:

“We are testing the ability to schedule content with a percentage of our global community.”

Hardly in-depth is it? For all we know this feature might be live right now for you in-app, go check! If not, we know this will be in everyone’s hands very soon, we have a good few social media managers here at Giraffe that can’t wait to take advantage of the new feature.

inkedIn Adds New ‘Person” & ‘Page’ Link Stickers To Improve In-App Engagement

In other social media news, LinkedIn is adding to its link sticker arsenal with new ‘Person’ & ‘Page’ variations, yet another way to drive traffic to your LinkedIn posts is on its way!

If you check out the examples through the link above provided by social media expert Matt Navarra you will see that on top of adding its URL sticker, added back in August, you are now able to link to internal profiles, in turn, this could lead to more in-app interactions and engagement.

This is another example of LinkedIn broadening beyond its business-only posts, adding more types of interactions within the LinkedIn feed, carousel posts and tools such as link stickers. Showing the company is keen to facilitate to wider types of interaction to appeal to new audiences.

We think users and social media managers everywhere will welcome these new options. Providing a range of new tools can only help build a brands LinkedIn presence and engagement, especially within the app.

Well, that’s it for another month of social media news updates. Want more? Head on over to our blogs section for hand tips, tricks, and advice from our bright and brainy bunch of social media experts. We are always here to help you elevate your social media marketing game. See you next month for more updates!