Influencer Marketing - Giraffe Social

case studies, Influencer Marketing, infographic, social proof, testimonials, ugc

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case studies

A Guide to Social Proof: The Difference Between Testimonials, Influencer Marketing, UGC, and Case Studies

Social proof is essential for brands looking to convince its customers to make a purchase, subscribe to a newsletter, or anything else. From reviews on e-commerce sites to case studies in B2B sales decks, the opinions and experiences of others directly influence how people perceive your brand. But not all

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hotel

Luxury Hotel Marketing with Social Media

Picture the scene: A guest steps into a five-star hotel lobby, smartphone conspicuously gripped like a digital paintbrush. Before the concierge can say “welcome,” they’re already curating a narrative that will be shared across multiple social media accounts, reaching potential travellers in ways marketing teams of yesteryear could scarcely imagine.

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Influencer Marketing

the impact of micro-influencers [INFOGRAPHIC]

In the ever-evolving world of social media, micro-influencers are powerful allies for brands. With followings ranging from 1,000 to 100,000, influencers command high engagement and trust within their communities. This infographic explores the impact of micro-influencers through case studies and key statistics, looking at why they are a valuable asset

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influencer

A Strategic Guide to Influencer Sizes: Navigating Nano to Mega

In the fast-paced world of social media, influencers play a pivotal role in shaping brand narratives and driving consumer behaviour. Whether you are new to influencer marketing or looking to refine your strategy, understanding the different influencer sizes—from nano to mega—is essential. This strategic guide will provide you with the

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Influencer Marketing

How to Find the Perfect Travel Influencer

Finding the perfect travel influencer whose values resonate with yours, and whose content is not only pretty but delivers on your goals, can be a challenge. Influencer marketing is a great opportunity for travel brands with plenty of influencers out there waiting to showcase your brand. 84% of millennials and Gen

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corporate marketing

The 4 Ms of Influencer Marketing

The 4 Ms of Influencer Marketing: Influencer marketing is rapidly becoming one of the best ways for brands to reach a new audience on social media. With influencers all over the world fostering engaged audiences that look up to them, making use of influencer marketing is an excellent way of

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case study

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from their expansive, creative social media

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authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they

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how does influencer marketing work

Influencer Marketing Mistakes to Avoid [INFOGRAPHIC]

Before jumping into your own influencer marketing campaigns, it’s vital you have a solid understanding of what not to do. BONUS: Here’s your guide to the different types of influencer. In our infographic below, we explore five mistakes you need to avoid when running influencer marketing campaigns. The mistakes are…

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how to find the right influencer

The Four Ms of Influencer Marketing [Infographic]

In our recent blog, we explored the Four M’s of Influencer Marketing in great detail. If you want to check out in-depth information on each of the stages, we highly recommend you give that a read. As influencer marketing experts, we thought it was a great idea to create a

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