Creating the perfect social media post is a science that requires in-depth knowledge of how each platform works. In our infographic, you can see exactly how to craft the perfect post for LinkedIn, Instagram, and Facebook.
LinkedIn has over a billion members from 200 countries and regions worldwide. As a professional, career-based platform, content posted here should focus on work wins, actionable guides, and inspiring updates relating to your industry or niche.
- Keep the caption short and snappy, with insightful takeaways.
- Include keywords relating to the niche you want to target.
- Include bold, eye-catching imagery. Selfies work well!
BONUS: See how you can make your ideas last longer with content repurposing.
Instagram has 2 billion monthly active users, with almost all using the app. Being such a broad platform, Instagram is suitable for a wide range of industries and industries. With that being said, posts that are entertaining, provide some form of value, or inspire others perform the best on Instagram.
- Write detailed captions that complement the image/video within the post.
- Make sure to tag locations to make use of geo-locations targeting in organic content.
- Imagery should provide value. Posts should educate, entertain, or inspire.
Facebook has 3.049 billion users, making it the largest social network available. Being the biggest social network around, Facebook naturally gives you access to a broad range of people from many demographics, backgrounds, and interests. On this platform, you should experiment with content to learn what resonates best with your audience.
- Captions should spark conversation and foster ongoing engagement.
- Include CTAs to further encourage users to take direct actions.
- Video content that encourages extended watch time performs very well on Facebook.
The Full Infographic
