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Author: Catherine Jakob

Luxury Hospitality on LinkedIn: Influence and the Modern Guest

The modern luxury guest rarely has a clear separation between professional life and personal experience. Founders, executives, creatives and investors move fluidly between work, culture and travel. For luxury hospitality brands failing to show up in spaces these guests are already existing in is a

Building A Powerful Executive Personal Brand On LinkedIn

An executive’s personal brand is no longer separate from the business’s credibility. Studies show that more than nine in ten professionals trust organisations more when senior leaders are visible on social media. LinkedIn has become the default platform for validating expertise and leadership. Used daily
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B2B Employee Advocacy on LinkedIn: The Ultimate Guide

If your LinkedIn strategy relies solely on your company page, you’re already losing your audience’s trust. Consumers’ trust in brands is declining. According to a PwC survey, 90% of business executives think customers highly trust their company, but only 30% of consumers actually do. This

Personal Branding: What It Is And Why It’s Important

In modern society, where everyone lives chronically online, and there’s more competition than ever to stand out from the crowd, branding is just as important for your professional self as it is for businesses! The purpose of a marketing brand is to sell something; in