Industries

Facebook Ad Strategies for Property Developers: Drive Buyers to Take Action

Create a ‘full-funnel’ experience for your audience We’ll guide you through the only Meta ads strategy for property developers. As per most industries who choose paid social media to advertise their business & products, the property development industry is no different. We hear time and

Encouraging Meaningful UGC from Students and Alumni

In this blog post, you will find out practical frameworks for encouraging UGC from students and alumni in Education marketing, sourcing and using student voices to build credibility and connection. The current shift in consumer behaviour Trust is arguably the most valuable currency that we

FinTech Marketing: How Fintech CMOs Can Make LinkedIn Actually Work

In this blog post, you will learn top strategic FinTech marketing moves to stop the scroll and start meaningful engagement with decision-makers on LinkedIn. The current social media landscape of uncertainty and distrust It is no understatement that even the largest-scale of industries and conglomerates

Images shows a stethoscope on a diary with a pen

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first

Social Media Case Study: How do Innocent Use It?

How Innocent Drinks Uses Social Media to Build a Lovable Brand

Innocent Drinks Social Media

Using Customer Stories to Build Advocacy in Digital Banking

How can trust-first UGC frameworks transform your social strategy and drive advocacy in digital banking? Let’s be honest – your customers trust a tweet from a stranger more than your million-pound marketing campaign. In fact, 88% of consumers trust online reviews as much as personal

Mastering Social Media Marketing for Bakeries

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has

The Power of Fan Engagement: How Sports Brands Can Use Social Media to Build Community

As a brand, you have probably heard of community or fan engagement being referred to as the holy grail of social media marketing – a journey to reach, but so rewarding once achieved. Every sector and every niche has its own creative strategies to help

Social Media for Driving Schools: A Smart Strategy for More Learners

The explosion of social media has undoubtedly garnered major interest from numerous businesses and, in turn, massively increased customer engagement and loyalty. With billions of social media users across all platforms, modern social media plays a crucial role in any marketing campaign, whether it aims