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Essential Instagram Stats Every Social Media Manager Should Know [INFOGRAPHIC]

When we think of social media marketing, more often than not Instagram comes to mind, and that’s no surprise!

With many influencers making Instagram their platform of choice, the constantly growing userbase, and the millions of brands advertising on the network, it’s no shock that Instagram is quickly becoming the go-to social media platform for users and digital marketers alike.

And as such, if you’re not already creating and publishing content on Instagram, you’re likely missing out on reaching a large portion of your target audience.

In our infographic below, we explore some mind-blowing statistics surrounding Instagram, be sure to keep scrolling to check it out!



Full statistics:

  • Instagram has been downloaded 3.8 Billion times
  • Instagram has an Audience of More Than 1 Billion Users
  • 95 million photos and videos are shared on Instagram every DAY
  • Instagram Users Spend an Average of 30 Minutes Per Day inside the Social Network
  • 4 million businesses use Instagram Stories ads monthly