This year on social media day we will be holding a series of micro seminars live on Periscope, aimed at helping small and medium sized businesses get the most out their social media marketing efforts. We know what social media can do - and we think everybody should be benefiting from it…
Social Media Day is a big day in the Giraffe Social Media calendar! Each year we put aside the time to celebrate how the concept of social networking has substantially and dramatically revolutionised the way that businesses communicate, breaking down the restrictive “us-and-them” barriers of traditional marketing to make the consumer experience far richer and exciting. This year we’ve decided to share the social love in a way that is not only fun but could also benefit you in your own marketing efforts - by broadcasting short seminars focused on giving you easy and actionable social media advice. Here’s the most important information you need to be able to join us…
We believe that the future of social media is bright. Trends have shown us time and time again that as a concept it is going nowhere fast - on the contrary, it’s hear to stay, and if you don’t get on board now you risk being left behind. Scroll down to find out the schedule for the day…
What is Social Media Day?
Social Media Day was launched in 2010 by multi-platform media and entertainment company Mashable as a way to “recognise and celebrate social media’s impact on global communication”. In honour of the occasion, meet-ups and celebrations happen at various locations across the globe, while social media becomes awash with new campaigns and celebratory messages. This year it falls on Thursday 30th June.
Giraffe Social Media seminars
10.30am: Writing content that counts
Thinking about investing in a new content marketing strategy but unsure about how to go about it? Our content marketing manager Mark will be looking into the what good content looks like in 2016 and the part it could play in reinvigorating your social media channels. He’ll also look at some examples of repeatable content for those with little time to invest.
14.30pm: Conquering negativity on social
As a business on social media chances are sooner or later you are going to see some evidence of negative reviews and comments on your pages. The most damaging thing you can do is ignore these. We will be looking at the best way to conquer negativity on social media.
16.30pm: Creating an authentic voice
Social media was made for humans by humans - so it stands to reason that corporate nonsense without any authenticity doesn’t fare well at all. Social media manager Rachel Williams will be looking at the importance of developing an authentic voice for your business and how that could help you achieve your goals.
Each micro-seminar will last approximately 15 minutes with around five minutes of time allocated for questions at the end. These will all be broadcast directly onto Twitter via our Periscope page - follow us now to get alerted when we go live.
We hope you decide to join us!