There are five changes to make for social media results; set goals, refresh your content, advertise your social media accounts, personalise your accounts and fix your hooks.
It is human nature to want the quick fix, the magic bullets that get you a hundred times the results with a hundred times less effort! However, social media is a task that requires patience and effort. That said, there are certainly some things you can do in the short term that will help you in long term – and today we’re going to look over five changes to improve your social media results.
If you invest in these five simple steps, you will definitely get better results. It will also give you a terrific insight into just how much you could achieve with a full blown social media marketing strategy. Trust us – the answer is almost certainly a lot.
1. Have Clear Goals & Form a Strategy Around Them
Ideally before you start your social media adventure you should have clear goals of what it is you wish to achieve. Having these goals will allow you to create an appropriate strategy and keep you on the straight and narrow! So what would you like to achieve? Is your social media about driving more sales, or is it perhaps about being a company that offers the best customer service? Whatever it is, get it down on paper and put in the wall by your computer. These goals should guide everything that you do on social media.
Remember to always have a clear call to action at the end of your content. Whilst posting is great, if the audience has no guidance on where to go after seeing it, they are going to continue to scroll. By having a clear CTA you are telling your audience what to do and how they can act on their interest.
2. Refresh Your Content
Sometimes, if you aren’t seeing results, it’s because your audience doesn’t find your content engaging or eye catching. You want to create content that immediately captures your audience’s attention and brings them in. If you are noticing your results drop, it might be time for a content refresh. Creating high-quality, professional looking content can be hard. If you aren’t creative or a designer, you may need to look at hiring someone to do this if you want to see a real refresh.
Too many companies just cover their social media in text. Every post is just text which says what it is they sell, or what their latest offer is. This is a huge mistake. The purpose of your page is to draw people in and convince them that your page is worth liking and checking up on. People hate having to read too much. If they are confronted with a page that is covered in text then they will run for the hills. Mix it up, start posting fun images that relate to your industry, or links to great websites that are relevant to what you do. Brighten up your page and more likes will start to come in.
3. Tell The World About Your Social Media
Another frequent mistake of businesses on social media is to create pages and accounts and then not tell anyone about them. How are you going to generate likes and follows when no one knows about it. Do these things now to give yourself a kickstart:
- Add your Facebook, Instagram, YouTube, LinkedIn & X accounts to your business cards and headed paper.
- Add a call to action (follow us/like us) about your social media to your email signature.
- Message every friend and family member you have asking them to show their support and like your page, follow your account – and if they’d kindly ask their friends to do the same.
- Add a ‘Follow Us’ and ‘Like Us’ button to your website.
Another way to gain more followers is to follow your competitors. This seems counter-intuitive, but it isn’t. Find out who the leaders in your industry are, find out who the other companies in your area who are doing what you do and connect with them. Speak with them. This does a few things. Firstly it puts you on the map, if you are speaking with industry leaders and seem to have a friendship with them, then people will associate you with them. Also, it allows you to learn from the best. Examine what they are doing, learn, and then change your attempts to mirror what the best are doing! Building relationships in the industry means they are likely to follow you back as you share a common interest in that sector.
4. Maximise the Potential of Personalisation
At Giraffe, we are all about humanising your content. Bringing in that personal element to your content is what is going to resonate with your audience. Brands such as Sheerluxe or M&S have nailed EGC (employee generated content) using their staff members to film behind the scenes content, which makes you feel part of the business. Users feel like they have been let into the business and builds that personal relationship with the audience.
Social networks gift you with a level or personalisation that a lot of people don’t capitalise on. With TikTok, you can create authentic content that doesn’t have to be high production. Spend the money and have a professional create a strategic personalised social media strategy– it’ll be worth it.
5. Fix Your Hook
You have only a few seconds to capture your audiences attention, so make it count. In fact Facebook revealed attention span of users is under 2 seconds. Your hook is one of the most important parts of your content, whether its a video or the caption of an image, you want it to create curiosity so they stick around. This can be done by calling out a problem or issue, making a bold claim or providing authority/ insight.
Examples of good hooks could be “most social media advice is wrong”, “I posted every day for 30 days, here are the results”, “I have been working in social for 10 years, here’s my top tips”, “content creators under 1k followers, listen up”, “I’ve studied the algorithm, so you don’t have to”. Try some of these and see if they work for you.
Whilst these five tips will help improve your social media results, there is so much more you could do. These steps are just the beginning. A personalised social media strategy is where you will see the true results. If you are looking to up your social media game, then Giraffe Social is here to help. Offering a range of social media services that will help you get real results.
Edited 23/04/2026
