Industries

What Makes Content Valuable to Teachers vs Parents vs Learners: A Practical Guide for Education Marketers

Creating educational content that genuinely resonates requires more than simply knowing your subject. Like marketing in any niche or industry, you need to have a deep understanding of who you’re speaking to. Teachers, parents, and learners each engage with educational content for very different reasons,

From Learners to Leaders: Building Social Campaigns Around Real Transformation Stories

The most powerful proof of learning isn’t in a certificate; it’s in the story that follows. Skills platforms and learning brands are shifting from course promotion to hum transformation storytelling. Although the many brands rely on abstract promises, rather than showing real people changing their

Crew-Led Storytelling: A Practical Guide to Authentic Airline Branding

Crew-led storytelling outperforms more corporate-style content through social media because people trust people. By showcasing crew stories, airlines reveal the heart of their brand and create credibility.

Care-Tech Brands: Effective Social Media Strategies for Cultural Change

Cultural shifts within the care sector have led to increased demand for the services of care-tech brands. Over recent years, in the UK, there’s been a focus on using more tech in the care sector. The aim is to alleviate pressures and make processes more

The Founder Effect in Insurtech: How Origin Stories Build Trust and Authority Online

Trust is the bedrock of the financial services, and Insurtech companies face a unique challenge: how can they distinguish themselves in a market that’s, on one hand, highly technical, and on the other, deeply personal? Consumers demand products they depend on, but also want to

When, Where and Why People Engage With Airline Content

For many travellers, the holiday experience starts long before a flight is booked. Social media fuels early excitement, offering a space to explore destinations, imagine hotel stays and picture poolside drinks. For airlines, and other brands focused on travel and experiences, understanding when, where and

Leading with Care: How Founder Voices Can Drive Trust in HealthTech

The Human Face of HealthTech When a new digital tool promises to “revolutionise patient care,” the reaction from many working on the frontline in the healthcare industry isn’t instant enthusiasm, it’s caution. In a survey of over 300 healthcare professionals across Northern Europe, less than

Beyond the Façade: How Ultra-Luxury Hotels Can Put the Human Back Into Their Social Storytelling

When we picture a luxury hotel, we all imagine flawless imagery, gleaming marble, infinity pools and immaculate suites. The problem with perfection is that this can risk feeling sterile online. In a digital landscape driven by emotion and connection, audiences crave stories that feel real,

Marketing for Travel Brands: Building a Social Media Strategy That Enhances Destination Engagement

The holiday often starts way before the traveller has arrived at the airport. In their mind, they are already mentally there. Social platforms like Instagram, TikTok, and YouTube are now the go‑to sources for inspiration, research, and trip planning. For travel brands, this shift represents

Social Media Strategy for Crafters: Build, Share, Sell

It’s time for another handy social media guide! This time, we’re getting all arty with a few handy hints on how to get to grips with social media for crafters. The world of crafts has absolutely exploded over the last ten years. Previously seen as

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