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Designing LinkedIn Campaigns That Reflect Complex EdTech Sales Cycles

Structuring content and targeting that nurtures EdTech stakeholders across longer decision timelines. With any campaign, it’s all about how you engage your audience to end up at a certain objective for example, sales, brand lift, lead, etc. On some occasions this process can be quicker

Reputational Risk and Response: Social Playbooks for Global Airlines

In the world of air travel, delays, cancellations, and disruptions are inevitable. But in today’s digital-focused environment, how airlines or travel companies respond to these events on social media can make or break their brand reputation. Social platforms are no longer just a marketing channel;

Crafting Content Strategy That Reflects Luxury Hotel Experience

First impressions don’t just happen at the lobby anymore. Keeping your online presence in line with your real-life offerings is vital to capturing your audience’s attention and honing trust. But what does that actually mean when creating a luxury hotel content strategy? Key points to

Facebook Ad Strategies for Property Developers: Drive Buyers to Take Action

Create a ‘full-funnel’ experience for your audience We’ll guide you through the only Meta ads strategy for property developers. As per most industries who choose paid social media to advertise their business & products, the property development industry is no different. We hear time and

Encouraging Meaningful UGC from Students and Alumni

In this blog post, you will find out practical frameworks for encouraging UGC from students and alumni in Education marketing, sourcing and using student voices to build credibility and connection. The current shift in consumer behaviour Trust is arguably the most valuable currency that we

FinTech Marketing: How Fintech CMOs Can Make LinkedIn Actually Work

In this blog post, you will learn top strategic FinTech marketing moves to stop the scroll and start meaningful engagement with decision-makers on LinkedIn. The current social media landscape of uncertainty and distrust It is no understatement that even the largest-scale of industries and conglomerates

Images shows a stethoscope on a diary with a pen

How to Run Ethical & Compliant Meta Ads in Healthcare

Compliant Marketing That Still Delivers When running ads on Meta for various businesses, there are always considerations around what is allowed and what’s not. None maybe more complex to navigate than the healthcare sector. As an introduction, Meta has several advertising policies that users must

DC Comics on Social: Lessons in Brand Building and Fandom

How DC Comics Are Superheroes of Social Media DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first

Social Media Case Study: How do Innocent Use It?

How Innocent Drinks Uses Social Media to Build a Lovable Brand

Innocent Drinks Social Media

Using Customer Stories to Build Advocacy in Digital Banking

How can trust-first UGC frameworks transform your social strategy and drive advocacy in digital banking? Let’s be honest – your customers trust a tweet from a stranger more than your million-pound marketing campaign. In fact, 88% of consumers trust online reviews as much as personal

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