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How To Do Social Media For Dog Groomers

Woof-come to this month’s Social Media Guide! We’ll be jumping into the fluffy world of doggos and talking about ‘How To Do Social Media For Dog Groomers’.

As one of the cutest and fun-loving industries around, there’s so much versatility and flexibility when it comes to how you represent your dog grooming brand on social media. 

Dog Groomers are some of the most essential services to any dog owner and having a kickass social media presence can separate you from the rest. With the endless possibilities, who wouldn’t want to showcase some seriously stylish dogs?

Here’s our tips on how to do social media for dog groomers to help make your brand the top dog in town! 

Choose Your Platform

Social Media as an industry has a multitude of platforms for you to choose from in order to represent your dog grooming brand. The platform you decide on is dependent on the type of content you want to share and who your target audience is.


Instagram is the ultimate social network when it comes to targeting a younger demographic. More than half of its users are between the ages of 18-34, making Instagram one of the top runners when it comes to keeping your content young. For this social network, it’s all about the imagery. And the younger generation LOVE seeing a cute dog or two.

Shooting, sharing and storying is what Instagram is all about and for a dog groomer the opportunities are endless! 

Looking for some extra Insta-worth tips on how to kickass at social media? Check out more of our Instagram marketing guides here. 


Definitely one of the OG social media networks, Facebook is still ruling over the digital space with over 2.7 billion users worldwide. This platform is definitely best with connecting to an older generation of users, as well as generating both visual and text-based content.

So, if you want to create a Q&A for your dog lovers, live stream a masterclass in shampooing or engage with your local community then Facebook is the place to be.


TikTok is the new kid on the block. But it has absolutely dominated the social media marketplace with over 800 million active users. This platform is all about the video content. From crazy challenges, wacky dance moves and so much more. This app is all about your creativity and grabbing your audience’s attention within a short 15-second window. If your dog groomer is all about the video content, then this is the place to be!


Pinterest is the visual melting pot of social media. Perfect for creating mood boards, planning shoots, finding new ideas and sharing your content with ease. It’s a great platform for a dog groomer who is looking to share their absolutely adorable content with their audience! It allows people to easily access your website or other social media network and interact with you with ease. 

Anything dog related is a great style of imagery on Pinterest and can be home to some of the best inspiration for dog owners around the world! Getting your dog groomer on Pinterest can start creating an even wider audience for yourself. 

Showcase the Talent

There’s nothing quite like scrolling through your Instagram or Facebook feed and coming across a cute dog. It brings you instant joy and gives you that warm fuzzy feeling inside. As a dog groomer, the best strategy to follow is to show off your skills and showcase those precious pooches as much as possible!

Posting about the dogs that you look after, any tips and tricks and the results of your treatments is a great way to get people engaged! Keeping your feed fresh and fun will have people wanting to see your content and book their furry friend in for some pampering. 

A great example of a page that does this well is @arisathegroomer. She showcases her clients transformations in a fun and colourful way and keeps a certain style to her feed that definitely gets people interested. These utterly adorable pooch pics definitely catch our eye and make us want to learn more about what Arisa has to offer! 

Use your unique offering

The freedom and ability to specialise in a certain style is endless for dog groomers.

When marketing your dog grooming brand, it’s important to consider what makes you unique to your competitors, and to use that edge to your advantage! Leveraging this unique offering will help to generate interest in your brand. People love to use a unique brand and when it comes to their furry friends they will stay loyal to their favourite groomer once they discover them.

OPAWZ is one groomer that definitely showcases their unique offering and leverage this to engage their audience. They create colourful and distinctive looks for their clients and have built up a following of over 28k people and pooches.


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Engage with your audience 

Get your audience involved as much as possible! Keeping up engagement with your audience is important for any brand to be successful. Showing your customers that you are actively interested in their feedback, thoughts and opinions of your service offering will create strong brand loyalty amongst your consumers and in turn, allow for your brand to skyrocket into success.

Liking their comments, sharing user-generated content and communicating with them are all ways in which you can keep your audience engaged.

Through engaging with your audience and creating a strong brand voice through your own content, your dog grooming brand should become a raging success and help to create a strong community and a loyal customer base.

Ensuring that you consider each of these points when tackling the world of social media marketing will help to create a solid foundation for your dog groomer to be a raging success!

Looking for a little assistance in kickstarting your social media? Why not get in touch with our awesome team at Giraffe today! We’re the social media specialists and would love to be able to help get your dog grooming brand cutting the