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Tag: Influencer Marketing

Social Media Expert Interview: Professor Jaywant Singh

This week we sat down (virtually) with Social Media Expert Professor Jaywant Singh, a Professor of Marketing at Southampton Business School, University of Southampton. We were keen to find out about his research and opinions on brand crisis communication, influencer marketing, and more. On top of his academic duties in

How to do Social Media for Garden Centres

It’s time for another handy social media guide! This time, we’re getting green-fingered with a few handy hints on how to get to grips with social media for garden centres and nurseries. Gardening has had a pretty dramatic makeover in recent years. A hobby that was previously seen as something
Instagram Influencers

What are Instagram Influencers?

Influencer Marketing is rising in popularity as more and more businesses and individuals pair up to promote products and services. It’s a marketing trend that has grown and evolved as brands have seen the benefits of having ambassadors and influences on their side. One of the largest platforms for influencers

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a far greater pool of advocates for their business. It’s clearly evident that in order to promote organic network growth, brands need to spend time engaging

What is a Social Media Influencer?

A short while ago, the phrase social media influencer didn’t exist. Now, it’s a job title and an attractive occupation to young people who want to get a large following on social media and free gifts. But what actually is a social media influencer, and where did the term come
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how

Social Media and the Fitness Industry

Social media and the fitness industry have created a relationship with each other that seems to have taken over social sites such as Instagram. Before social media, fitness was a thing considered solely for the gym, that people could choose to ignore if they wanted to. However, the fitness industry

Forging a Destiny of Social Media Influence

If you want to succeed in selling your products or services, you need to succeed in selling yourself first. You need to have social media influence. What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence