Just when we thought technology and advertising couldn’t become more connected, it did. Twitter has announced a new ‘Lead Generation Card’ that could be just the right lead to simple and quick consumer engagement.
The Lead Generation Card is really quite a basic idea, but simplicity seems to be the key to success. First of all we must clarify what a ‘Twitter Card’ is. Twitter cards allow you to attach media experience to Tweets that link to your content. Twitter cards enable you control of how your content is displayed with Tweets, drives traffic to your site and can increase the number of people following your Twitter accounts through content attribution.
Now that we know a little more, we can expand on what the Lead Generation Card actually is. To put it simply, it allows Twitter users to instantly sign up to company mailing lists. When someone expands your tweet promotion, they will be able to see full details and their @username and email address is already pre-filled within the Card. The user then clicks a button, which sends the information directly to you. It eliminates the use of time consuming forms, and the quick and easy process should effectively get more customers to sign up to your company.
It all sounds rather perfect, doesn’t it? As Twitter is already a globally used social media site, the traffic is already there, it is more a case of how you hashtag your Tweets to encourage people to view it and potentially sign up. However, with just the click of a button being so simple and seemingly harmless, does this mean users will pay full attention to what they are getting themselves into?
Because this new Lead Generation Card allows the instantaneous handing over of personal email addresses, could consumers be signing up to something they don’t really understand because of a spur-of-the-moment decision? Twitter has hopes to expand the Lead Generation Card globally to small and medium –sized businesses. Although, if this idea goes global, could people accidentally sign up for something that they don’t realise is not even available in their country?
We live in a fast-paced generation. Anything that takes longer than two minutes is a no-go, so this idea is really just the thing advertisers need for their clients. However, we are also living in a generation of quick-clickers; people who don’t read the fine print and just click because of the big shiny picture that caught their attention. Only time will be able to illustrate the success or failure of this new idea. Of course, it is still important to try to jump on the bandwagon and be a part of the craze if it has possibilities of generating more customers. You already have Twitter, so what’s the harm?