We are always on the lookout for social media inspiration and it can come from the strangest of places – and Hollywood is no exceptions…
We’ve done a little research and discovered many lessons that can be learned from our friends on the big screen. Here are seven that we think you’re going to love:
1. “If you’re good at something, never do it for free” (Joker – The Dark Knight)
Okay, this quote may have come from the villain of the movie, but the point is most certainly applicable. Social media management is a craft that needs to be learned. We assure you, in the long run it is far cheaper to go to the professionals, that to do it yourself.
2. “Constantly talking isn’t necessarily communicating.” (Eternal Sunshine of the Spotless Mind)
Now there are lots of chatterboxes on social media, especially Twitter, but talking the most often doesn’t necessarily mean you’re going to have the most success. Goal orientated conversation is key; it should be quality over quantity every single time.
3. “You don’t keep throwing your net where there aren’t any fish” (Cloudy With a Chance of Meatballs)
Regardless of how fantastic the content is your creating, if it isn’t promoted and published on the right platforms and aimed at your target audience, it’s about as useless as a pair of sunglasses on a man with one ear. It’s important before you get started, to do some research and create a strategy.
4. “Hope for the best, plan for the worst”. (The Bourne Ultimatum)
Jason Bourne knows, and so do we. The job of a social media manager is hardly ever plain sailing. To best prepare yourself for when waters appear to be choppy up ahead, is to stay organised and plan for the worst, but remaining optimistic along the way.
5. “I’m going to make an offer he can’t refuse” (The Godfather)
Now there are so many great quotes we could have pinched from The Godfather, but this is our favourite. By planning and executing (no pun intended) your social media campaign perfectly, how can anybody say no?
6. “I think this is the beginning of a beautiful friendship.” (Humphrey Bogart – Casablanca)
Social media is just that, social! The idea that business can be generated on these platforms through simple interaction is what separates our generation from others. So if you’re not apart of it now, there’s a very strong chance your business will get left behind.
7. Of course, we couldn’t leave you without the platform that made all this happen – Facebook (Mark Zuckerberg – SocialNetwork)
Let us take you back to the scene where Mark is seemingly uninterested that he is about to loose hundreds of millions of dollars. Why you ask? Let the man himself explain…
Gage: Mr. Zuckerberg, do I have your full attention?
Mark Zuckerberg: [stares out the window] No.
Gage: Do you think I deserve it?
Mark Zuckerberg: I had to swear an oath before we began this deposition, and I don’t want to perjure myself, so I have a legal obligation to say no.
Gage: Okay – no. You don’t think I deserve your attention.
Mark Zuckerberg: You have part of my attention – you have the minimum amount. The rest of my attention is back at the offices of Facebook, where my colleagues and I are doing things that no one in this room, including and especially your clients, are intellectually or creatively capable of doing.
Beautifully put Mark. The world of social media is happening everywhere, all the time. His brainchild has changed the way we conduct business and how businesses are perceived forever.