community - Giraffe Social

case study

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from their expansive, creative social media

audience

10 Ways to Increase Engagement [Infographic]

Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to

audience

The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.

community

User Generated Content and Community

Creating community through UGC (User Generated Content) during COVID-19 This is a guest post kindly written by friend of Giraffe, Professor Debika Sihi of Southwester University in Texas. You can read our expert interview with her over on this post. Normal routines have changed. A few months ago, your day

Business

How to Build a Community Using Facebook Groups

Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can be used to cultivate new customers and build relationships with previous clients, while keeping the tone friendly and fun. However, there are steps and measures

bit

What Kind of Content is More Likely to get Re-Tweets?

Twitter has quickly become the go-to place for news, information and social interaction. A wide variety of content gets posted; videos, pictures, links and all sorts. But what sort of information is more likely to be shared and what can you include in your tweet to gain popularity through the

app

Old Social Networks Explained: Circle

Editor’s Note: When this article was written, Circle was the number one social network on the app store. Now it doesn’t even exist! A harrowing glance into the fiercely competitive nature of social networks? Perhaps. Either way, we’ve left this article up so you can see what it was like back