Could digital marketing be any more confusing to the average SMB (small/medium sized business) owner? There is social media, SEO, PPC, web design, email marketing, content marketing and more. What do they need? How do they work together? Do they need all of it? Where should they be putting their limited marketing budgets? Can they do some of them in house?
It certainly is difficult for SMB owners to know what to do. At Giraffe, ever since we started in 2012 – we have been on a mission to create the ultimate digital marketing system that we can use as our answer to this problem. We can now reveal: The Giraffe Method. Before, we move on to what it is and how amazing it all is, we must first point out that, by no means do we claim this to be our ‘invention’. It is predominantly based upon an amalgamation of three different systems. Firstly is the ‘marketing/purchase funnel’ which gives us the shape of our diagram and basis for the process. Secondly is the standard sales process which is used all around the world. Lastly is from our teams experience with all of the areas of digital media marketing.
So here it is:
Here are all three of the stages explained:
This is the stage where you initially reach out and attract potential customers. There are many ways to attract attention to your products and services online, the most useful are: Social Media, PPC and SEO. The more you do in this stage the wider the top of the funnel becomes and the more people you will be able to reach online. The goal of this stage is to direct traffic to your content or website.
This is the stage where you demonstrate that you are an expert in your field and earn the trust of the customer. Having interesting and consistent content will give you plenty to post about on social media and will do wonders for your SEO. This is achieved by having an active blog integrated into your website. If you bypass this stage, the traffic you drive to your site from social media, SEO or PPC will be less likely to convert into sales. The goal of this stage is to build the trust of your potential customer.
This is the final stage in the digital marketing process. Your website is your selling tool and you need to offer the solutions to your customer’s problems. The website needs to be beautifully presented and make it easy for your customer to contact you or purchase your product or service. The goal of this stage is to generate leads or purchases.
This is the method that we have developed and are now rolling out for all clients. To achieve maximum results from your digital marketing it is fundamental that you execute each stage perfectly. Your digital marketing is only as good as its weakest stage!