It may only contain 140 characters, but mastering the art of writing epic tweets is not to be sniffed at. Visualise this; over 500 million tweets are sent every single day – that’s 200 billion per year! So it’s fair to say at this point, that Twitter is a rather effective channel for communication – but it takes a lot to stand out…
Now you could be tweeting from your account all day long, all night too in fact, but if what you’re posting is not engaging a desired target audience, it is an exercise of futility. The power of Twitter as a marketing tool has now been realised by the masses, which is why it’s so important now to write better tweets than ever before.
So what we’re after is maximum readability, with maximum retweetability. These are the factors that count, which give you the best opportunity to go viral. That means the potential to get your business name in front of the eyes of millions of people from all around the world.
Here are 5 things to remember when crafting that oh so important tweet:
Keep it snappy
Twitter has mastered the stream of consciousness style. It has no use for long sentences. It’s quick, immediate and reactionary. If it’s not concise and easy to read, people won’t read – it’s as simple as that. When you do have lots to say, break it down in to separate tweets make sure you ignore all the guff.
What Twitter accounts do you enjoy the most? What are they doing differently to their competitors? Why this is important to understand is because they are clearly doing something right to make you sit up and take notice. Subconsciously, we remember that person or company in future and this level of interest will only rise if their tweets maintain a consistent quality.
Absolutely no sales talk
The tweets you create should tell a story. Who are you? What do you do? And why do you do it? Write like you’re telling this story to a friend. Keep it conversational and leave the jargon at the door. You’ll soon learn that the posts that achieve the most engagement are informal yet genuine.
Wit is a sword, use it
What wit brings with it is emotion and that’s exactly what we want. This is a chance to demonstrate expertise, industry know-how as well as to inject your brand with some much-needed humour. Twitter is the perfect place to provide this.
What would your followers like to see?
It’s important to think like your desired readers if you want to capture their imaginations. Take the time to use the correct language, hashtags and craft it accurately to ensure it appeals to those you want to see it. Remember, you are creating this post for the benefit of your customers, not yourself.
Think you’ve posted the best tweet ever? Send it our way and we’ll put it to the test for you.