LinkedIn is the perfect social media platform for businesses that want to connect with other businesses. It’s also great for those who want to network and build trusting relationships with users who may be interested in their products and services.
LinkedIn offers a lot of different paid and free features to help users and businesses connect and interact. One of these tools is their LinkedIn Sales Navigator, which has a lot of benefits to companies looking to sell their products or services.
What is LinkedIn Sales Navigator?
LinkedIn themselves state, ‘LinkedIn Sales Navigator taps into the power of LinkedIn’s 560M+ member network to help Sales professionals find and build relationships with prospects and customers through modern selling.’ You can ideally do anything in the sales process through the tool, from prospecting to closing the deal altogether.
According to FinancesOnline, ‘LinkedIn Sales Navigator is an advanced sales tool that aids sales teams, organizations, and individuals to build and nurture customer relationships on the network. This also enables them to enhance their performance regarding sales and leads to boosted profits.’
Using the tool, users can reach the right kind of customers by using the search and filter features. It’s seen as the best tool for sales professionals, so is definitely worth a look into for those who want to sell their products or services. As Freshsales conclude, it is ‘a social selling platform by LinkedIn that provides an array of features which focus on helping you find the right prospects to build trusted relationships’. It won’t do the job for you, but it will provide you with everything you need to get the horse to the water.
How much does LinkedIn Sales Navigator cost?
There are three types of levels available – professional, team and enterprise subscriptions. What you pick depends on what you need and the size of your team.
Professional: The more individual Sales Navigator will cost you $64.99 a month. LinkedIn state that the professional version is for ‘for individuals who want to tap into LinkedIn’s network to increase pipeline and close more deals.’
Team: The team version will cost you $103.33 a month. This is ‘for sales teams who want to harness the power of their shared network to build client relationships.’
Enterprise: This version is for ‘sales organizations who want to take full advantage of LinkedIn and their expanded company network to build client relationships.’ There is not set price on LinkedIn’s website, only a ‘Contact Us’ button, but the fee is likely to vary depending on what you want.
Each plan comes with a different set of tools and the more you move across the board the more stuff you get. For example, with professional you can have 1,500 saved leads, with team it’s up to 5,000 and with enterprise the maximum is 10,000!
What is the difference between LinkedIn Sales Navigator and LinkedIn Premium?
LinkedIn Premium is a service provided by LinkedIn that opens a lot of new doors for users, recruiters and businesses. Its Business version gives you access to lots of training videos, allows you to see who’s viewed your profile (in the last 90 days), gives you 15 InMails to use a month and lets you browse without restrictions or limits. Similarly, LinkedIn Sales Navigator lets you see who’s viewed your profile with the same time window but gives you 20 InMails a month in comparison (or more depending on what level you’ve chosen). LinkedIn Sales Navigator also has saved leads, an advances sales specific search tool, job change alerts, custom lists and a whole range of useful features that LinkedIn doesn’t. You can see more of a comparison on the LinkedIn site.
What are the benefits of LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a great asset to any business that wants to generate leads. ‘The application also provides actionable information and insights that pave the way for a deeper understanding of leads and prospects. This way, they can engage with them at a more personal level by offering personalized and tailored content and offers.’
It helps to extend your network because of the wide pool of LinkedIn users, so businesses can look for and actively seek out different and potential customers. It also has built-in real-time updates, so companies can keep an eye on what’s happening and how their potential lead is shaping up. The feature also has a tool that allows for direct communication with those who have visited their profile, and the built-in InMail feature lets you message them and get in touch.
If that wasn’t enough, LinkedIn Sales Navigator also ‘offers users access to PointDrive Presentations, which [businesses] can use to create engaging and interactive sales content’. This benefits both the business and users who don’t want to be bored by dull sales pitches or be made to download anything. The tool also lets you see who’s viewed your content, so you can get in touch with users who are actually interested too. Furthermore, ‘LinkedIn Sales Navigator keeps users’ personal and professional brands separate so they can easily focus on different things at different times,’ so you can personalise your messages accordingly.
How do I use LinkedIn Sales Navigator?
On your settings page, you can set a sales preference, and alter the geographic area, industry type, company size, and function (e.g. sales and marketing). You can then get recommendations from these filters with an advanced search like no other. You can include keywords, job title and company fields to really narrow your search. Lastly you can save the search and go back to it whenever you like to look again or change some of the original criteria.
You can then save profiles, add tags to separate and organise your search results and then contact potential customers.
Is it worth the money?
According to LinkedIn, Sales Navigator users see: 5% Higher Win Rates, 35% Larger Deal Sizes, 34% of Opportunities Sourced and 61% of Revenue Influenced. It’s definitely more useful to businesses who’s goal is to sell, than the organic LinkedIn platform and the Premium version.