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Tag: Explained

making authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important when choosing the brands they
- Influencer Marketing Mistakes to Avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of Influencer Marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. At Giraffe, we’re veterans in the Influencer Arena. That’s why we want to help you avoid a few common missteps businesses make in
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Are The iPhone 6 and iPhone 6 Plus Really Worth The Money?

  After the long speculation, rumours and leaked photographs, the new iPhone 6 and iPhone 6 plus came out a few weeks ago. Unsurprisingly, Apple had a great pre-order amount for both of their products. More than four million customers ordered in just 24 hours – an increase in of

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for

Are Smartphones Controlling Our Shopping?

  Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and ease. Not only can we

What is Snapchat?

Snapchat is a photo and video-messaging app available on iOS and Android smartphone’s.  It allows you to send a photo or up to 9-seconds of video, but once opened by the recipient it is only available for a maximum of 10 seconds before it disappears – forever. Snapchat is a
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Why the ‘Share a Coke’ Campaign is Pure Genius.

Let’s be honest, how many of us, even though we don’t want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought it just because it’s there? Yea, I’m sure there are a few of us. The personalised

How can Comedians use Vine for Self Promotion?

Editor’s Note: Vine has sadly closed down but we have left this article up for nostalgia’s sake! May it help your reminisce about the good ole days when joy came in 6 second segments. What is Vine, you may be asking? Well, Vine is one of the latest social media

What is Flickr?

Flickr is a photo management based social network that allows users to share their photos with their friends or with the whole world if they wish!  It was created in 2004 and bought by Yahoo in 2005.  In 2011, a report said that the site had over 50 million members.

Facebook Introduces ‘Graph Search’

  Last week Facebook unveiled a new feature called ‘Graph Search’ to help boost users’ search experience on the Social Network… Facebook Graph Search is a new facility to help users search connections and more on Facebook. Although Mark Zuckerberg has denied this being a step towards competing with Google