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Apple’s Social Media: The Tech Giant’s Marketing

Apple has become one of the most world-renowned names in consumer electronics, cloud-based services, and computer technology. With the prevalence of the Apple brand in modern-day life, it’s unusual for Apple not to have a huge social media presence. Apple’s branding and products follow a minimalist, ‘less is more’ approach,
World Book Day 2018

World Book Day 2018: Our Top Picks

It’s World Book Day and what’s a better way to celebrate than with a list of our team’s favourite books? From Bradbury to Knight, here are our social media experts’ top picks: Kate chooses two books for two different reasons: My first favourite book is The Last Lecture by Randy
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The Next Macbooks Could Include E-Ink Keyboards

As technology has advanced one staple has held firm – the Qwerty keyboard. Now it seems that the next generation of Apple’s Macbooks could feature e-ink keyboards as a dynamic evolution of the traditional. According to a rumour brought to light by The Wall Street Journal, Apple Inc. are reportedly