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Social media news roundup September 2020
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Social Media News Roundup: September 2020

In social media news this month, Facebook offers tips to video creators and Instagram updates their reels feature. Plus, LinkedIn and Pinterest both jump on the stories bandwagon. Facebook offers tips to video creators We all know video can be a tricky medium to master, so it’s welcome news that

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but

Easy Ways to Use Pinterest to Build your Business

Pinterest is a social media site with a difference. A cross between a giant visual search engine and a digital pinboard, it has the power to take your company to the next level. But why, and how, should you use Pinterest to build your business? Pinterest is a smart combination
Social Media News
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Social Media News Roundup: October 2019

In social media news this month, Instagram tests a new Invites sticker and a Group Stories feature, Facebook prepares for its new News tab and Pinterest allows users to react to videos on the site. It’s never too late for a party Fed up of trying to organise events without

What is a Social Media Influencer?

A short while ago, the phrase social media influencer didn’t exist. Now, it’s a job title and an attractive occupation to young people who want to get a large following on social media and free gifts. But what actually is a social media influencer, and where did the term come
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
Social Media News
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Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored Content. Who You Gonna Call?
The Future of Content Writing
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The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work? When writing

New Pinterest Team Looks Set to Monetise Content

Pinterest have announced that they are acquiring the team behind an influencer­-driven shopping app called Tote. The announcement suggests that the social network are serious about rethinking how they monetise the wealth of creative content shared across the platform. The new hires created the Tote app which works by highlighting

Is Pinterest Right For Your business?

Editors note: Since this article was published there have been significant developments to the capabilities of social networks. Alongside this, other networks such as Snapchat and Instagram have also become far more viable marketing avenues. The key to get going well is to centralise your efforts around one or two networks. While Pinterest