Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights
Is it time for your business to leverage Snapchat for marketing?
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
Essential Components of an Effective Social Media Policy
In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.
How to build a LinkedIn Employee Advocacy Program to grow your company page
Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do
May 2024 Social News Round Up
While the sun may not have had his hat on in May, it appears social media platform teams have had their thinking hats on this month. We’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself
Leadership in the Limelight: The Power of C-Suite Personal Branding
In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is
Social Media Mastery for Non-Profit Organisations: A Guide to Amplifying your Message and Mission
Social media for non-profit organisations has become an essential tool for amplifying messages and missions. Leveraging these platforms can significantly enhance your organisation’s reach and impact. This guide delves into advanced strategies and specific tactics to help non-profits harness social media effectively, ensuring they maximise
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
A Strategic Guide to Influencer Sizes: Navigating Nano to Mega
In the fast-paced world of social media, influencers play a pivotal role in shaping brand narratives and driving consumer behaviour. Whether you are new to influencer marketing or looking to refine your strategy, understanding the different influencer sizes—from nano to mega—is essential. This strategic guide