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Tag: Campaign

Christmas social media campaign ideas

5 Creative Ideas For A Christmas Social Media Campaign

Christmas campaigns are a fantastic opportunity for social media marketers to go all-out on their channels, especially those working in eCommerce markets. Whatever your business model or industry, there’s a Christmas campaign to suit you, so we’re bringing you our top 5 ideas for creative Christmas-themed social media marketing campaigns.

Integrating Stories into Your Instagram Strategy

Instagram Stories; initially dismissed by marketers as “basically just Snapchat”, now an undeniably useful feature with potential to boost and expand an Instagram strategy with even more visual content, and the opportunity to humanise and create transparency for a brand. Stories are yet another an example of a social network

Our Favourite Social Media Fails of 2016 So Far

Social media has it’s fair share of funnies – not all intentional. In fact, some of the funniest funnies have come from misguided social media campaigns. If you make a mistake in marketing the likelihood is pretty soon somebody is going to point it out to you, and no marketing
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5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something
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Ten Timeless Christmas Ad Campaigns

It would seem that there is more pressure than ever before on companies and retailers to produce the preeminent of Christmas promotion. We have scoured the years of Christmas adverts to bring you a list of our top ten favourites. Most of our choices seem obvious, but there are a
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Why the ‘Share a Coke’ Campaign is Pure Genius.

Let’s be honest, how many of us, even though we don’t want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought it just because it’s there? Yea, I’m sure there are a few of us. The personalised

10 Stats from The Presidential Election 2012

  If there was ever an example of how far social media has come – and a demonstration of just how important it can be when used correctly – it was the US Presidential Election 2012. This year we witnessed the US Presidential Election race between Barack Obama and Mitt