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Campaign

Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement

Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.

Campaign

5 Creative Ideas For A Christmas Social Media Campaign

Christmas campaigns are a fantastic opportunity for social media marketers to go all-out on their channels, especially those working in eCommerce markets. Whatever your business model or industry, there’s a Christmas campaign to suit you, so we’re bringing you our top 5 ideas for creative Christmas-themed social media marketing campaigns.

Campaign

Our Favourite Social Media Fails of 2016 So Far

Social media has it’s fair share of funnies – not all intentional. In fact, some of the funniest funnies have come from misguided social media campaigns. If you make a mistake in marketing the likelihood is pretty soon somebody is going to point it out to you, and no marketing

app

How Social Media Formed the Flappy Bird Craze

Flappy Bird is, or rather was, a simple game for mobile phone platforms in which you controlled a small pixel style bird through a series of pipes by tapping the screen to make it flap. How it grew is nothing short of a social media phenomenon… The game was created

ad

5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something

2013

Ten Timeless Christmas Ad Campaigns

It would seem that there is more pressure than ever before on companies and retailers to produce the preeminent of Christmas promotion. We have scoured the years of Christmas adverts to bring you a list of our top ten favourites. Most of our choices seem obvious, but there are a

amazing

Why the ‘Share a Coke’ Campaign is Pure Genius.

Let’s be honest, how many of us, even though we don’t want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought it just because it’s there? Yea, I’m sure there are a few of us. The personalised

Advertising

10 Stats from The Presidential Election 2012

If there was ever an example of how far social media has come – and a demonstration of just how important it can be when used correctly – it was the US Presidential Election 2012. This year we witnessed the US Presidential Election race between Barack Obama and Mitt