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Social Media and the Changing Face of Customer Service

Social Media and the changing face of Customer Service

Over the past few years, social media has single-handedly turned the customer service experience on its head. The digital world has completely changed expectations surrounding rates of engagement by brands and businesses, and to succeed they need to recognise and accommodate the changing needs of
The Virality of TikTok

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When

How To Do Social Media For Florists

In this month’s Social Media Guide we’ll be focusing on ‘How to Do Social Media for Florists’ to help your business bloom! It can be difficult to know how to represent your florist on social media, and with such a flourishing industry the competition can
The Giraffe Guide to TikTok Marketing

TikTok Marketing: The Giraffe Guide

TikTok, launched in 2017, has seen global success on a huge scale. TikTok was the most downloaded app in 2020, hitting the 2 billion global downloads milestone in August 2020. As TikTok is now the 7th most used social media platform in the world, with
how the iOS 14 update affects Facebook ads

How the iOS 14 Update Affects Facebook Ads

Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed
Social Media News Roundup May 2021

Social Media News Roundup May 2021

Giraffe is back with a sprinkling of insight into some of the biggest movements within the social media space. From the biggest changes to the smallest tweaks, we have you covered. So sit back, relax and take ten to find out what’s been happening in
What is B2B Marketing
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What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has
How to keep your social media accounts secure

How to Keep Your Social Media Accounts Secure

Several aspects of our lives are saved and stored online. From digital ‘wallets’ with our bank information to our names, addresses, and phone numbers in the backend of every social media profile, our data is everywhere. So, we need to keep our social media accounts