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baker

Mastering Social Media Marketing for Bakeries

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has a cool, new makeover. Warning: this

driving instructors

Social Media for Driving Schools: A Smart Strategy for More Learners

The explosion of social media has undoubtedly garnered major interest from numerous businesses and, in turn, massively increased customer engagement and loyalty. With billions of social media users across all platforms, modern social media plays a crucial role in any marketing campaign, whether it aims to increase brand awareness, drive

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Business

Facebook Groups for Marketing: How to Build an Active and Loyal Audience

Long gone are the days Facebook groups were solely used to discuss films with fellow fans. The feature has now been utilised by businesses to reap the benefits that come with building a community on the platform. Facebook groups can be a huge advantage to businesses, especially when done correctly.

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Facebook

Facebook Demographics: A Visual Guide to Who is Still Using Facebook [INFOGRAPHIC]

Who is making the most use of Facebook in 2024? Check out the latest statistics in our infographic!

Ads

Facebook Ads Manager: A Comprehensive Expert’s Manual

Want to know how to get to grips with Facebook Ads Manager? You've come to the right place!

Business

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic

advice

Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience

Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option

Business

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two

community management

Leveraging Social Media Communities for Enhanced Brand Equity

Check out our in-depth look at how businesses utilise social media communities, why they work so well and how they can help to grow your brand online. Social media communities can be broadly categorised into two types: structured platforms like pages, groups, or sites where brand enthusiasts actively participate, and

Facebook

The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]

You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that allow marketers to tailor campaigns

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