Social Media
Marketing Services
Social & influencers | Content Creation | Paid Media
Social media marketing services for established brands, across three pillars: social, creative and paid.
Social Media Specialists
A team of specialists, brought together around what your brand actually needs.
Social
Strategy, content and community. We set the direction, create and publish the posts, manage the conversations and run influencer partnerships, so your channels stay consistent and genuinely engaged.
Creative
Design, photography and video. The ideas and the craft that make people stop scrolling, concepted and produced for social, so your brand looks like it belongs at the top of the feed.
Paid
Social advertising that earns its budget. We plan, build and manage paid campaigns across the right platforms, putting your brand in front of the people who matter and bringing back results you can measure.
Want to discuss your social?introduce a strategy?share your goals?improve your social?
Social Media Marketing Results
Explore what is possible with our social media marketing services.
500+ Brands & 14+ Years
There's barely an industry we haven't worked in. These are the ones we know best, what works, what doesn't, and what your sector won't let you get away with.
Human-First
Social Media Marketing
Human-first isn't a tagline for us, it's how we run every part of our social media marketing. We build your presence around the real people, expertise and stories inside your business, not a calendar of generic posts a competitor could have published. People connect with people, not logos, and the brands that understand that are the ones who earn attention worth having.
In practice it means starting with what makes your business genuinely interesting, your people, your work, your point of view, rather than chasing whatever the algorithm happens to be rewarding this week. It's harder to fake and far more effective, because trust is what actually turns attention into enquiries.
It's the thinking behind our founder's book, Human-First Marketing, and it runs through all of our social media marketing services, from strategy and content to community and paid.
FAQ
Everything you might want to know about our services and working with us.
Everything that makes social work for a brand: strategy, content, posting, community management and influencer marketing on the social side; design, photography, videography and ideation on the creative side; and paid social advertising across platforms like LinkedIn, Meta and TikTok. We split that into three specialisms, social, creative and paid, then blend them around what your brand needs.
You can pick. Some brands come to us for the full picture; others just need creative, or just paid, or their social handled while the in-house team focuses elsewhere. We start with what you actually need, and because our specialists already work together, it's easy to add a pillar later without having to start from scratch.
It depends on the goal, and a good agency agrees that with you up front. Awareness work is measured on reach and the quality of audience growth, engagement on meaningful interaction rather than vanity likes, and lead generation or paid on enquiries, cost per result and ultimately revenue. We report against the outcomes that matter to your business, in a format you can take to the board, instead of burying you in numbers that look impressive and mean nothing.
The industry varies from freelancers charging a few hundred pounds up to agencies charging six figures. Our retainers start from around £2,500 a month plus VAT. Where you land depends on a few things: how many platforms you're active on, how much content you need each month, whether there's paid advertising budget to manage, and how much strategy and reporting you want. We'll be straight with you about cost on the first call rather than leaving you to guess.
There are a few. Monthly retainers, the most common for ongoing work, where you pay a set fee for a scope of work. Project fees, for one-off campaigns or content shoots. And day rates or consultancy, for strategy or training. We work mostly on retainers and one-off campaigns.
A retainer is a fixed monthly fee for an agreed number of hours each month. We'll give you an example scope of what those hours typically cover, content, community management, paid, reporting and so on, but what we're really committed to is your goals, not a rigid checklist. We use the hours as efficiently and effectively as we can to move you towards those goals, and we flex what we focus on as we go, based on what's working and what isn't.
Often, yes. Plenty of our clients have an in-house marketer or team, and we work as an extension of them rather than a replacement. We can take the whole thing off their plate, or handle the parts they don't have the time or specialist skills for, like creative production or paid. We fit around how your team already works.
Yes, and we do it regularly. You might have a separate brand, PR, web or SEO agency, and we're happy to stay joined up with them so everything pulls in the same direction. We're not precious about owning everything. We care about the work being good and consistent, wherever it comes from.
Better social starts with a conversation.
Get in touch with the team at Giraffe Social to see what we could achieve together.