Want to take your social media marketing to the next level? If so, it’s important to know how to create graphics that represent your brand clearly and consistently.
In our infographic below, we’re looking at the most common forms of social media graphics and the role each one plays.
Check it out:
Four building blocks of social media graphics
A recognisable visual presence is built from more than individual posts. Banners, profile images, photography and icons all contribute to the way people identify and experience your brand across social platforms.
Social banners
Keep banners simple enough to reinforce your brand at a glance. They can also highlight a current event, campaign or offer, but the main message should remain clear rather than competing with too many elements.
Profile images
A profile image should express the brand, a recognisable personality or a combination of both. Because it often appears at a small size in a busy feed, use a distinctive image that remains easy to identify.
Consistent photography
Photography should feel cohesive with the wider brand, even when you use stock imagery. A consistent approach to subject matter, colour, cropping or image treatment can help separate a considered visual identity from a random collection of pictures.
Bespoke icons
A distinctive icon set adds another layer to the brand. The same visual language can work across social graphics, videos, banners and your website, helping different touchpoints feel part of one coherent system.
These elements are most effective when they are designed to work together rather than treated as isolated assets. Our social media graphic design service helps brands build that consistency into their day-to-day content.
