— Case Study
Nala's Baby made skincare gentle enough for newborns. Social media had to make parents believe it.
Nala's Baby was launching into one of the hardest categories to earn trust in - parents don't take a chance on a newborn's skin.
We know that trust isn't claimed, it's built. Because of this, we relished the challenge of taking a brand from nothing to a genuine community, from the ground up. Here's how we did it.
KEY INSIGHTS
Challenge
Nala's Baby needed to launch its new baby skincare and haircare range on social media, building brand awareness and earning parents' trust from day one.
Diagnosis
With no existing social presence, Nala's Baby had to build an audience from scratch. In a category where trust is essential, the brand needed to demonstrate expertise and give parents confidence in its products.
What We Did
We built Nala's Baby's social presence from the ground up, launching a pre-launch campaign before establishing a consistent daily presence across Instagram, Facebook and X. Through cohesive content, proactive community management and the creation of Nala's Cub Club, we encouraged parents to share their experiences, generating valuable user-generated content and reviews that helped establish trust.
Increase in Facebook engagements
Increase in followers
Engagement increase
The Challenge
Nala's Baby was launching a new baby skincare and haircare brand and wanted our help promoting it on social media. So much love, care and detail had gone into the brand itself - it needed to show up just as clearly online.
The Diagnosis
Nala's Baby's challenge was trust, twice over. It was a brand-new product with no pre-existing social channels, so awareness had to be built from zero. And because it's a healthcare product for babies, parents needed to feel completely confident before they'd even consider buying - meaning the brand had to prove itself as an expert, not just introduce itself.
What We Did
We created a social media strategy that built the Nala's Baby presence from scratch, starting with a pre-launch campaign to build anticipation before the brand had even gone live. From launch onward, we posted consistently every day across Instagram, Facebook and X to keep the brand front of mind, pairing a varied, aesthetically cohesive feed with careful community management so every parent felt seen and heard.
To build trust at the speed the brand needed, we created a branded hashtag and a community called Nala's Cub Club, giving parents a place to share their own experiences. This became a steady source of user-generated content and reviews - the single most powerful trust signal for a brand this new, and one that positioned Nala's Baby as experts rather than newcomers.
Our Human-First Approach
A parent choosing skincare for a newborn doesn't want a brand's promises, they want to hear from other parents who have used the product.
Everything was built on that. Nala's Cub Club and a branded hashtag gave parents a place to share their own experiences, careful community management made sure each of them felt heard, and their photos and reviews became the brand's strongest proof.
A brand with no history earned trust by letting its community speak first.
The results are in
With Giraffe Social, Nala's Baby went from a brand with no social presence to one with a fast-growing, genuinely engaged community of parents, seeing a 9,090% increase in Facebook engagement.
The content that moved the numbers
Product shots and real baby photography gave the brand its warmth, while user-generated content, reels, and relatable, humorous posts turned new followers into a genuine community of trusting parents.
Better creative begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.
