— Case Study
Orchard & Shipman were active on every platform. They just didn't look like the same brand.
Orchard & Shipman were posting consistently, but consistency and cohesion aren't the same thing. As a team who believe a brand should look like itself wherever it shows up, we saw an opportunity to bring order to the noise and make every post work harder for a specific, high-value audience. Here's how we did it.
The Challenge
Orchard & Shipman needed a more professional approach to social media, with the core goal of refining their messaging to target developers and institutional investors, encouraging them to use Orchard & Shipman's services.
The Diagnosis
During our audit, the first thing we found was inconsistency. The branding used across social media wasn't aligned - content looked different from platform to platform, and even from post to post on the same channel. The bottleneck wasn't a lack of activity. It was a lack of a single, recognisable identity.
What We Did
We rebuilt Orchard & Shipman's social presence from the ground up, developing a cohesive brand image and a visual language that became the backbone for every piece of content going forward.
With that foundation in place, we developed content that spoke directly to developers and investors, posting organic content to Twitter and LinkedIn and boosting key posts to extend reach beyond the existing following.
Alongside this, we created evergreen content designed to appeal to a broader audience and build overall brand awareness.
The results are in
With a consistent identity in place, Orchard & Shipman's social channels started working as one brand instead of several - turning attention from a niche, high-value audience into measurable action.
The content that moved the numbers
A consistent visual language did the heavy lifting - content built specifically for developers and investors, backed by evergreen pieces that kept the brand visible to everyone else.
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