— Case Study

SE Controls had the expertise to shape its industry. Its LinkedIn presence was simply reporting from the sidelines.

SE Controls had genuine industry expertise, but their social media had settled into a routine of posting for the sake of posting.

As a team who believe a human-first approach is what separates good marketing from the box-ticking kind, we saw an opportunity to turn SE Controls' expertise into something that actively built authority, rather than just recording activity. Here's how we did it.

The Challenge

SE Controls were posting regularly, but their social media had become a box-ticking exercise. They needed a proactive strategy that could turn their expertise into engagement, authority, and measurable growth.

The Diagnosis

The problem wasn't a lack of expertise or a lack of activity - SE Controls had plenty of both. It was a lack of strategy behind the posting. Without a clear plan tying content to genuine engagement and authority-building, social media was documenting the business rather than actively growing it.

What We Did

We built a proactive social media strategy centred on turning SE Controls' genuine industry expertise into content that actively built engagement and authority, rather than simply reporting on the business from the sidelines

Taking the time to understand SE Controls' business, people, and goals shaped every piece of content, moving the brand's LinkedIn presence from routine posting to a genuine driver of growth.

The results are in

Over the first year of the partnership, SE Controls' LinkedIn presence shifted from a box-ticking exercise into a genuine engine for engagement and growth.

Impressions

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Engagement rate

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Follower Increase

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The content that moved the numbers

Content built on genuine industry expertise, shaped by a real understanding of SE Controls' business and people - proof that a proactive, human-first strategy can turn a routine LinkedIn presence into a source of real authority.

In their own words...

Their professionalism is a given, but what really stands out is their enthusiasm, creativity, and genuine passion for what they do. They took the time to truly understand our business, our people, and our goals, and that understanding shines through in every piece of content they create. Giraffe don't feel like an external agency; they feel like an extension of our marketing team.