Over three million impressions with influencer content

The Problem

Sebamed faced the challenge of expanding their digital footprint and boosting sales in the highly competitive skincare industry.

Recognising the potential of influencer marketing, the brand sought to harness the authenticity and relatability that influencers provide. They wanted to establish a connection with its audience, encouraging the sharing of genuine experiences with their products to foster a dedicated community.

The Approach

We designed a comprehensive influencer marketing strategy that revolved around identifying and collaborating with influential individuals within the skincare and beauty space.

We meticulously selected influencers whose values aligned with Sebamed's commitment to skin health and wellbeing. By partnering with influencers who genuinely believed in the brand, we aimed to create authentic and relatable endorsements that would resonate with their followers.

Sebamed's Unique Challenge

With the skincare industry being one full of competition, Sebamed was having trouble standing out from the crowd. This meant they needed help cutting through the noise.

We used influencers to spread the word of Sebamed through word of mouth, allowing the creators to share their personal experiences with Sebamed across different social media platforms, helping to reach a whole new audience and strengthen brand perception.

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Our Work

Our team produced tailored influencer outreach campaigns, content guidelines, and collaboration strategies. This immersive approach aimed to enhance the influencers' knowledge and confidence in promoting the brand's products authentically.

Organic Content

As part of the organic content posted on the main Sebamed brand channels, we focused on education and aspiration post types to bost awareness and interest.