— Case Study
Sebamed had the science. The skincare market had too much noise for anyone to hear it.
Skincare is one of the most crowded categories on social media, and having the best formulation doesn't automatically mean people notice.
At Giraffe Social, we believe genuine endorsement beats a polished ad every time. Through this, we saw an opportunity to let real voices do the talking for Sebamed. Here's how we did it.
The Challenge
Sebamed needed to expand their digital footprint and boost sales in the highly competitive skincare industry. Recognising the potential of influencer marketing, the brand wanted to harness the authenticity and relatability influencers provide - building a genuine connection with their audience and encouraging people to share real experiences with their products.
The Diagnosis
In a skincare market this saturated, Sebamed was struggling to stand out. The bottleneck wasn't the product - it was cutting through the noise of a crowded, competitive space to be heard at all.
What We Did
We designed a comprehensive influencer marketing strategy built around identifying and collaborating with influential figures in the skincare and beauty space, carefully selecting creators whose personal values aligned with Sebamed's commitment to skin health and wellbeing.
By partnering with people who genuinely believed in the brand, we created endorsements that felt authentic rather than paid - letting influencers share their real experiences with Sebamed and carry the brand to a whole new audience.
To support, our team produced tailored influencer outreach campaigns, content guidelines and collaboration strategies, giving each creator the knowledge and confidence to promote the brand authentically. On the brand's own channels, organic content leaned into education and aspiration to build awareness and interest, while influencer-led video content brought the product to life for audiences who trusted the people showing it.
The results are in
Word of mouth, at scale, turned Sebamed's science into something audiences actually talked about.
The content that moved the numbers
Real people sharing real experiences did what a traditional ad couldn't - influencer videos and organic, education-led content that let Sebamed's audience hear the story from voices they already trusted.
Better creative begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.
