Over 17 million impressions with
paid and organic social

The Problem

Worx, under parent company Positec, came to us with the goal of creating brand awareness for their wide range of power tools and garden equipment. As part of this, they wanted to boost engagement and reach on social media, as well as increase the clicks through to their product catalogue and website.

The Approach

Our approach for social media was two-fold. The first thing we wanted to do was highlight the wide product range on all the primary social media platforms we’d be working with. To do this, we made the most of the extensive and ever-growing collection of product photography at our disposal. This would showcase the products in the best light, and entice people to head to the WORX website to learn more.

The second arm of our social media strategy for WORX was to foster the community of carpenters, gardeners, labourers, and more who were interested in the WORX products. To do this, we engaged directly with them on social media, as well as resharing various pieces of user-generated content to the main WORX feeds.

WORX' Unique Challenge

Whilst WORX, at the time of working with us, was already a known brand within their industry, there was still the struggle of increasing engagement and boosting website clicks. Being a known entity sometimes means potential audience members are less likely to follow a brand, because they feel they already know it.

To help with this, we focused on creating a new range of fresh content, and making a point of engaging with the existing community. Using this as a springboard, we were able to harness the existing brand awareness and convert it into a dedicated audience of advocates on social media.

Want to increase conversions?boost engagement?make more sales?grow an audience?become a thought leader?boost employee advocacy?build brand advocates?generate leads?grow your network?

Our Work

Outside of the user-generated content we shared on the WORX page, the majority of our content focused on showcasing the diverse product range, using in-action and product shots to show them off.