Paid
Strategic Paid Social for Established Brands
We plan, manage, and optimise paid social campaigns with a focus on sustainable performance, brand integrity, and long-term value.
Instagram is one of the top dogs when it comes to social media platforms, giving you a huge potential audience to reach and speak to.
For professionals and brands looking to grow their reach, LinkedIn, with its high engagement, is one of the best choices.
TikTok is expected to reach over 2 billion users in 2025, which will make it a hugely important platform, especially for those looking to reach a younger demographic.
Despite its age, Facebook is still the biggest social media platform around, with 3.05 billion monthly active users around the world.
Pinterest is social media without the social, where users create moodboards and save ideas to use later. This makes it a perfect platform for brands with high-quality, product-driven content.
Since X’s rebrand from Twitter, it’s only seen growth in its userbase. This gives it a lot of potential for brands looking to advertise on the platform.
YouTube is still the king of long-form video, meaning that users have much greater attention spans when compared to the alternatives.
Meta Certifications
Ben and Lizzie from the Paid Team are Certified Media Buying Professionals. This certificate is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on the Facebook app, Instagram and Messenger.
Thinking Behind Our
Paid Social Work
What we’re learning through real paid social campaigns - and how it shapes the way we invest client budget.
Ready to make your social feel Human?
Get in touch with the team at Giraffe Social to see what we could achieve as your social media agency.