— Paid social for established brands that need results
Paid Social
Agency
We help established brands treat paid social as a performance channel, not a guessing game: creative testing, sharp targeting and budget that works hard across Meta, TikTok and LinkedIn.
14+ years | 500+ brands | UK & Global
14+ years | 500+ brands | UK & Global
— Our human-first approach to paid social
Paid social that reaches people, not just audiences.
Paid social is an easy way to spend money. What isn't easy is making people care.
That is where most campaigns fall down. They are planned around platforms, placements and budgets, but not enough around the humans on the other side of the screen. Who are they? What do they care about? What do they need to believe before they click, enquire or buy?
Our paid social media buying starts with that human understanding. We connect audience strategy, campaign structure, creative testing and performance data so every campaign has a clear commercial job and a sharper reason to exist.
Because paid social is not just about buying attention. It is about earning enough trust from the right people that they are willing to take the next step.
Bed Kingdom wanted more than another agency running ads. They needed a partner that could improve both their social presence and advertising performance. We built a paid strategy around lookalike and custom audiences, then anchored campaigns to key sales moments like Black Friday to help them cut through in one of the UK’s most competitive retail categories.
Conversions driven through paid social advertising.
Average ROAS achieved across paid campaigns.
Impressions delivered across paid social platforms.
— the paid social challenge
Your ads are not translating into commercial outcomes.
There is nothing more frustrating than knowing your budget is being spent, your impressions are climbing, and your dashboards are full of green arrows, yet the business still is not moving the way it should.
The targeting feels scattershot. The messaging changes from platform to platform. The campaigns hit their metrics in isolation, but together they do not build any real momentum, memory or preference for your brand.
That is how strong budgets end up buying weak results, more reach without more relevance, more clicks without more conviction.
We give your paid media a clear strategic spine: who you are trying to reach, what will actually move them, which channels deserve the investment, and how every campaign should work together rather than in competition with itself.
Instead of buying media because the budget needs to be spent, every pound is placed to build on what came before it, sharpening who sees your brand, what they take from it, and why they come back.
The result is paid media that feels more focused, more efficient and more compounding, turning spend into a system that builds the business instead of just borrowing attention from it.
Seen enough to have a conversation?
No pitch. Just a straightforward chat about your goals and whether we're right for you.
Meta-certified paid social specialists.
Your campaigns are managed by specialists who hold recognised Meta certifications and understand how to plan, build and optimise campaigns properly.
— Paid Social Services
Paid social across the platforms that matter.
The right channel depends on your audience, objective and budget, not what happens to be fashionable.
01
Strategy
We connect your commercial goals, audience, budget, platforms and creative before spend begins, giving every campaign a clear role and measurement plan.
02
We use LinkedIn’s professional targeting to reach decision-makers, build demand and generate more valuable B2B enquiries.
03
We create Instagram ad campaigns built around strong visuals, sharper hooks and clear actions. Designed to stop the scroll, test ideas and turn attention into results.
04
TikTok
We use LinkedIn’s professional targeting to reach decision-makers, build demand and generate more valuable B2B enquiries.
05
We create Facebook ad campaigns with clear audiences, strong creative and structure. Built to drive awareness, leads or sales, never wasting spend at key moments.
What's possible with
better paid social?
Awareness
Make the right people more familiar with your brand.
Demand
Build interest before people are ready to buy.
Leads
Turn attention into useful enquiries and warmer conversations.
Sales
Drive clearer returns from every pound you spend.
— Our paid social process
How we make your media budget work harder.
Good paid social is not a case of launching ads and hoping the algorithm sorts it out. We give every campaign a clear commercial goal, considered structure and proper testing loop, so performance improves through evidence rather than guesswork.
— Start with a social media audit
See what your social could become.
A one-off review of your channels, content and community activity, giving you a clear view of what is working, what is not and where the strongest opportunities lie.
— FAQ
Ask us
anything
The questions we hear from brands most about becoming your paid social agency.
How much should we spend on ads?
The right budget depends on the platform, audience size, objective and value of a conversion. There is also a point below which campaigns do not generate enough data to optimise properly. We will recommend a realistic media budget before you commit, explain what it should allow us to test and tell you plainly if paid social is unlikely to be viable at your current level of investment.
How long before we see results?
Campaigns can usually begin generating data soon after launch, but early numbers are not always reliable enough to guide major decisions. We normally use the first few weeks to test audiences, messaging and creative, with stronger performance patterns emerging over the following two to three months. The pace depends heavily on budget, conversion volume and the length of your buying cycle.
Do you handle the creative?
Yes. Paid social management includes the copy, static assets and creative variations needed to run and test campaigns effectively. Where a campaign requires original photography, filming, animation or larger-scale production, we bring in specialists from our creative team and agree that scope with you in advance.
Who pays for the ad spend?
For most retainers, planned ad spend is included within our monthly fee – we manage and pay for it on your behalf. For clients running five or six-figure monthly budgets, it’s more common for you to manage the spend directly through your own ad accounts, with us handling everything else. We’ll agree the right setup for your situation before we start.
Our ad account has been banned - can you help?
We have contacts at most major platforms and can sometimes help navigate appeals for accounts that have been incorrectly restricted. We can’t guarantee reinstatement, and if the ban resulted from a genuine policy violation, it’s not something we can get involved in.
Yes. Paid social management includes the copy, static assets and creative variations needed to run and test campaigns effectively. Where a campaign requires original photography, filming, animation or larger-scale production, we bring in specialists from our creative team and agree that scope with you in advance.
How do you measure and report paid social performance?
— thinking about paid social
Ideas worth reading.
Explore a selection of our articles and research on the topic of paid social.
The Power of LinkedIn Groups: How to Use Them for Industry Influence and Brand Awareness
Cost of Ads on LinkedIn: How to Maximise ROI and Optimise Your Spend
Pinterest Ads Manager: A Step-by-Step Guide to Creating Effective Campaigns
Better paid social begins with a conversation.
We'll listen to what you're trying to achieve and show you what's possible.