A complete guide to LinkedIn Sales Navigator: what it does, how much it costs, how it compares to LinkedIn Premium, and whether it is worth it for your sales team.

LinkedIn offers a lot of different paid and free features to help users and businesses connect and interact. One of these tools is their LinkedIn Sales Navigator, which has a lot of benefits to companies looking to sell their products or services.

What is LinkedIn Sales Navigator?

LinkedIn themselves state, ‘LinkedIn Sales Navigator taps into the power of LinkedIn’s 1 billion+ member network to help Sales professionals find and build relationships with prospects and customers through modern selling.’ You can ideally do anything in the sales process through the tool, from prospecting to closing the deal altogether.

According to FinancesOnline, ‘LinkedIn Sales Navigator is an advanced sales tool that aids sales teams, organizations, and individuals to build and nurture customer relationships on the network. This also enables them to enhance their performance regarding sales and leads to boosted profits.’

Using the tool, users can reach the right kind of customers by using the search and filter features. It’s seen as the best tool for sales professionals, so is definitely worth a look into for those who want to sell their products or services. As Freshsales conclude, it is ‘a social selling platform by LinkedIn that provides an array of features which focus on helping you find the right prospects to build trusted relationships’. It won’t do the job for you, but it will provide you with everything you need to get the horse to the water.

LinkedIn Sales Navigator plans and pricing

There are three types of levels available – core, advanced and advanced plus subscriptions. What you pick depends on what you need and the size of your team.

• Sales Navigator Core: approximately £89 per month (billed annually). Includes advanced search, lead saving, InMail credits, and job change alerts.
• Sales Navigator Advanced: higher tier — adds TeamLink (to see connections through yourcolleagues) and more collaboration tools.
• Sales Navigator Advanced Plus: enterprise tier with deep CRM integration. Pricing on request. LinkedIn typically offers a free one-month trial for new Sales Navigator users

Each plan comes with a different set of tools and the more you move across the board the more stuff you get. For example, with professional you can have 1,500 saved leads, with team it’s up to 5,000 and with enterprise the maximum is 10,000!

What is the difference between LinkedIn Sales Navigator and LinkedIn Premium?

LinkedIn Premium is a service provided by LinkedIn that opens a lot of new doors for users, recruiters and businesses. Its Business version gives you access to lots of training videos, allows you to see who’s viewed your profile (in the last 90 days), gives you 15 InMails to use a month and lets you browse without restrictions or limits. Similarly, LinkedIn Sales Navigator lets you see who’s viewed your profile with the same time window but gives you 20 InMails a month in comparison (or more depending on what level you’ve chosen). LinkedIn Sales Navigator also has saved leads, an advances sales specific search tool, job change alerts, custom lists and a whole range of useful features that LinkedIn doesn’t. You can see more of a comparison on the LinkedIn site.

What are the benefits of LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a great asset to any business that wants to generate leads. ‘The application also provides actionable information and insights that pave the way for a deeper understanding of leads and prospects. This way, they can engage with them at a more personal level by offering personalized and tailored content and offers.’

It helps to extend your network because of the wide pool of LinkedIn users, so businesses can look for and actively seek out different and potential customers. It also has built-in real-time updates, so companies can keep an eye on what’s happening and how their potential lead is shaping up. The feature also has a tool that allows for direct communication with those who have visited their profile, and the built-in InMail feature lets you message them and get in touch.

If that wasn’t enough, LinkedIn Sales Navigator also ‘offers users access to PointDrive Presentations, which [businesses] can use to create engaging and interactive sales content’. This benefits both the business and users who don’t want to be bored by dull sales pitches or be made to download anything. The tool also lets you see who’s viewed your content, so you can get in touch with users who are actually interested too. Furthermore, ‘LinkedIn Sales Navigator keeps users’ personal and professional brands separate so they can easily focus on different things at different times,’ so you can personalise your messages accordingly.

How do I use LinkedIn Sales Navigator?

On your settings page, you can set a sales preference, and alter the geographic area, industry type, company size, and function (e.g. sales and marketing). You can then get recommendations from these filters with an advanced search like no other. You can include keywords, job title and company fields to really narrow your search. Lastly you can save the search and go back to it whenever you like to look again or change some of the original criteria.

You can then save profiles, add tags to separate and organise your search results and then contact potential customers.

Frequently asked questions

How much does LinkedIn Sales Navigator cost in the UK?

LinkedIn Sales Navigator Core costs approximately £89 per month when billed annually. The Advanced and Advanced Plus tiers are priced higher, with Advanced Plus requiring a custom quote. LinkedIn offers a free one-month trial for new users — it is worth using this to test whether the features justify the cost for your team. Always check LinkedIn’s pricing page for the most current rates.

What is the difference between LinkedIn Sales Navigator and LinkedIn Premium?

LinkedIn Premium Business is designed for general networking, job seeking and brand building. It gives you InMail credits, profile view history, LinkedIn Learning and company insights. Sales Navigator is built exclusively for sales: it adds a much more powerful prospecting search, lead saving, job change alerts, 50 InMail credits per month, and AI tools like Account IQ. If your primary goal is B2B sales prospecting, Sales Navigator is the better tool.

Is there a free trial of LinkedIn Sales Navigator?

Yes. LinkedIn typically offers a free one month trial when you sign up for Sales Navigator. You will need to add a payment method, but you can cancel before the trial ends and will not be charged. The trial gives you access to all Core features, which is enough time to build a lead list and test the search tools properly.

Is LinkedIn Sales Navigator worth it for small businesses?

It depends on how actively you are prospecting on LinkedIn. For a sales team that does regular outreach, the advanced search and InMail credits alone can justify the cost. For a business using LinkedIn mainly for brand building and occasional networking, LinkedIn Premium Business (at a lower price point) is likely sufficient. The free trial is the best way to find out.

Is it worth the money?

According to LinkedIn, Sales Navigator users see: 5% Higher Win Rates, 35% Larger Deal Sizes, 34% of Opportunities Sourced and 61% of Revenue Influenced. It’s definitely more useful to businesses who’s goal is to sell, than the organic LinkedIn platform and the Premium version.

You can get a free demo on their website, if you’re thinking about it but are unsure. Alternatively, if you need any help with your LinkedIn marketing or LinkedIn advertising, please get in contact today.