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Giraffe Social

Creative

Video Apps to Create Better Social Media Content [INFOGRAPHIC]

At Giraffe, we’re no strangers to creating stunning video content! From simple animations appearing on our clients’ social media accounts, to full-scale webinar highlight reels, we’re used to getting stuck into the nitty-gritty of video editing. And we’re well aware that not everyone has the

Writing Captions That Will Stop An Audience Scrolling

A strong caption has the ability to make or break a post. It can inspire, draw followers in, increase your reach and engagement and help create a more personal connection to your community. Captions also play a crucial part in delivering your desired message and
making authentic content

Making Authentic Content for Social Media

In the past few years of uncertain times, it is clear that there is an increasing need from consumers to experience real and authentic content on social media, especially when it comes to brands. Sprout Social has reported that “90% of consumers say authenticity is important

A Simple Branding Checklist for Your Business [INFOGRAPHIC]

We know that creating a brand is hard work. Without some helpful guidance on what steps to take, it can feel like you’re lost in an ocean of tones of voice and HEX values. At Giraffe Social Media, we wanted to put together a simple,
Viral Video Marketing Using Social Media

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form

Incredibly Satisfying Instagram Feeds

If you are as obsessed with all things Social Media as we are, we are sure you have noticed the growing trend in creating ‘aesthetically pleasing’ Instagram feeds. Using the same filter in every photo, using colours to create specific patterns, or anything in-between, there’s

The Best Alternatives to Adobe Photoshop [Infographic]

Whilst we all want to make stunning graphics for our social media channels, we don’t all have access to industry-standard tools like Photoshop, and the rest of the Adobe Suite. But, what we do all have access to are the many alternatives readily available online.

How to use Instagram Reels

How to post brilliant Instagram Reels in eight easy steps. If you’re here because you just googled ‘How do I post Instagram Reels’, don’t worry, you’re not alone. Instagram invested a great deal into marketing and uptake of Reels. On launch day, most user’s feeds
How can I use IGTV for Business?

How Can I Use IGTV for Business?

IGTV (or Instagram Television) is Instagram’s answer to YouTube, and launched back in 2018. It didn’t quite take off as expected, though, and you could be forgiven for leaving it out of your marketing campaign entirely. However, it’s actually a pretty nifty tool, so today