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Kicking Your Content Marketing into 2017

Content marketing has long played a crucial role in the best digital marketing strategies. Quality content not only entices new customers, it reminds current ones why they bought into your brand in the first place and works to make them advocates. It certainly warrants some

10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board –

Hyperlapse: Using Time Lapse Videos to Build your Instagram

Over the past year Instagram has made some serious inroads as a market-leader in social networking. Their significant re-brand back in April took a great deal of people by surprise and was met with widespread criticism, but since then it seems those naysayers have been

iPhone Apps to Help You Create Beautiful Images On-the-go

Content is the cornerstone of many social media channels, and photo content boasts some of the highest engagement rates out there. However, it can sometimes be difficult to keep on top of graphic creation when you’re on-the-go – that’s why we put together this list

Facebook Live for Dummies

If you’re looking for the sum total of the most engaging content styles on social media, video takes the biscuit. But when you take the rate of engagement of video and multiply it by the exclusivity of live content, you get something altogether irresistible to

12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage

Live Streaming: Things to consider before going live with your brand

  With YouTube and Facebook leaping to join Twitter’s Periscope on the live streaming bandwagon, there’s never been a better time to rethink how you actively build your network on social media. For B2C companies, creating content that is aspirational, emotional and above all else

Boomerang – Instagram’s new GIF creation app

  On the 22nd October this year Instagram released a new stand-alone app that allows users to create Gif style video loops. With its uncluttered and comfortably sleek interface Boomerang is a great example of a micro-video sharing app, and no matter how hard we try

Top Five Reasons to Love Top Five Articles

  There are an abundance of lists on the internet. Thanks to the likes of Buzzfeed and Mashable with a simple Google search can find a list for pretty much anything. And it’s normally only when we reach number 3 on “This year’s 5 hottest summer insoles” that we

Why You Need a Company Blog

Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes