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What is LinkedIn Premium?

LinkedIn is the professional social network where business buyers, decision makers and job seekers spend their time. If you are looking to get more out of the platform — whether for sales, recruitment or personal branding — LinkedIn Premium is the paid upgrade worth knowing

Making the Most of Social Media’s Potential for Free Advertising

Advertising your business yourself has never been easier. Now with the boom of social media, the opportunity to market your business for pretty much nothing has been handed to you on a silver platter. By simply making an account on any of the top social

Six Tips for Repurposing Content to Impact More Networks

Six Tips for Repurposing Content to Impact More Networks 1. Repurpose snippets and quotes as social media posts 2. Create feature graphics 3. Create an infographic 4. Do a live webinar/Q&A on the subject 5. Create video tutorials or an ongoing podcast on your weekly

What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so

Top Free Social Media Analytics Tools

Free Social Media Tools Google Analytics Hootsuite Klear Buffer Followerwonk Social Media Platforms One of the biggest challenges marketers face is continually redistributing their attention across the most effective social networks. A successful social media strategy is one which is constantly shifting its focus to

How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and

The Best Free Social Media Tools For Small Businesses

The Best Free Social Media Tools For Small Businesses Co-Schedule’ Headline Analyzer Yoast Socialrank Hootsuite Tweetdeck Ritetag DrumUp Canva Pixabay Pexels Mockdrop Later Website Grader Uprank Ad Parlor By leveraging the right small business social media tools you can ensure awesome results from your strategy

How to Optimise Content for Social Media Distribution

The Best Techniques for Optimising Content for Social Media Distribution Get serious about your headlines. Think about graphics. Get your employees to share. If you want to see the greatest amount of interaction and engagement on your posts through social media, you need to be

Make Your Small Business Shine Online

Making Your Small Business Shine Online: 1. Optimise Your Social Media Pages 2. Optimise your website 3. Integrate your social media and content marketing 4. Create and share better content 5. Craft an online voice 6. Learn how to listen and respond Take this year

Seven Ways to Fail at Social Media

Social media is an asset, but it’s not an easy one. Luckily we are here to help! Make sure you’re aware of these seven ways to fail at social media, so you can avoid the simple mistakes! Ways to Fail at Social Media: A Fake

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