Tag: case study

blackout

Social Media Case Study: How do OREO use it?

Superbowl 2013 was a memorable event for many Americans and many people in the UK who like me stayed up all night with friends to watch it! It wasn’t just the game that was so interesting and memorable but also the long black out which seemed to go on longer

case study

Social Media Case Study: How do Microsoft use it?

Let’s face it! Microsoft has been having a tough time of late. But everyone has their own theory on why? Once the biggest and most powerful software firm in the world, with a more noticeable brand image than a Coca-Cola advert at Christmas has recently been overtaken in market share

case study

Social Media Case Study: How do Red Bull use it?

Taking a Mediocre Product Viral: A Red Bull Case Study Red Bull is the best in the world at creating a buzz. They literally dropped a man from space. From sponsoring extreme sporting events, running television programs, to owning sports franchises, and even having a human-powered flying machines

BBC

Social Media case study: How does the BBC use it?

Just like the NHS, Cream Teas, the Queen and my favourite Prince Philip, the BBC is a well-established British institution. Of course, it has issue. For example it doesn’t publish the salaries of Clarkson, Paxman and others, it got embroiled in the Saville scandal and there are always questions about